Lina Xiong

发表

Motivational drivers that fuel employees to champion the hospitality brand

Ceridwyn King, Lina Xiong, Ceridwyn King, 2015 .

Understanding Active Loyalty Behavior in Hotel Reward Programs Through Customers’ Switching Costs and Perceived Program Value

Karen L. Xie, Chihchien Chen, Clark Hu, 2015 .

Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification

Kevin Kam Fung So, Ceridwyn King, Lina Xiong, 2018 .

The effect of Facebook users’ arousal and valence on intention to go to the festival: Applying an extension of the technology acceptance model

Woojin Lee, Clark Hu, Lina Xiong, 2012 .

Harness the power of viral marketing in hotel industry: a network discount strategy

Clark Hu, Lina Xiong, 2010 .

Hotel Viral Marketing via Social Networks: A Strategic Pricing Lesson from Group Buying

Clark Hu, Lina Xiong, 2011 .

Promoting resident-tourist interaction quality when residents are expected to be hospitable hosts at destinations

Lina Xiong, Yufan Yang, Haihong Wang, 2021 .

Sustainable development for Chinese urban heritage tourism: Insights from travelers in Shanghai

Clark Hu, Lina Xiong, Xinmei Zhang, 2012 .

The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour

Rico Piehler, Christoph Burmann, Ceridwyn King, 2016 .

Website Accessibility of U.S. Based Hospitality Websites

Cihan Cobanoglu, Lina Xiong, Pamela Cummings, 2009, ENTER.

Impact of COVID-19: research note on tourism and hospitality sectors in the epicenter of Wuhan and Hubei Province, China

Lina Xiong, Jian Gong, David W. Knight, 2020, International Journal of Contemporary Hospitality Management.

Too much of a good thing? Examining how proactive personality affects employee brand performance under formal and informal organizational support

Ceridwyn King, Lina Xiong, 2018 .

Assessing the Impact of Air Pollution on Inbound Tourism along the Yangtze River across Space and Time

Lina Xiong, Xingming Li, Xiang Zhang, 2022, International journal of environmental research and public health.

“That's not my job”: Exploring the employee perspective in the development of brand ambassadors

Rico Piehler, Ceridwyn King, Lina Xiong, 2013 .

Employee brand internalization: The central route to a brand aligned workforce

Lina Xiong, 2014 .

Speaking up because it’s my brand: Examining employee brand psychological ownership and voice behavior in hospitality organizations

Kevin Kam Fung So, Ceridwyn King, Lina Xiong, 2019, International Journal of Hospitality Management.

Do employees truly value their brand values? Examining the specificity of employee-brand value fit for service brands

Ceridwyn King, Lina Xiong, James Du, 2016 .

Aligning employees’ attitudes and behavior with hospitality brands: The role of employee brand internalization

Ceridwyn King, Lina Xiong, 2019, Journal of Hospitality and Tourism Management.

Extended reality and sustainable tourism: restorying human–wildlife relationships for biocultural conservation

Lina Xiong, C. T. Cavaliere, David W. Knight, 2022, Journal of Ecotourism.

Exploring How Employee Sense of Brand Community Affects Their Attitudes and Behavior

Ceridwyn King, Lina Xiong, 2020 .

It takes a village: examining how and when brand-specific transformational leadership affects employees in internal brand management

Lina Xiong, 2023, Journal of Brand Management.

The impact of employee conspicuous consumption cue and physical attractiveness on consumers’ behavioral responses to service failures

Kevin Kam Fung So, Ceridwyn King, Lina Xiong, 2019, International Journal of Contemporary Hospitality Management.

Where is the love?: Investigating multiple membership and hotel customer loyalty.

Clark Hu, Ceridwyn King, Lina Xiong, 2014 .

It takes a village: examining how and when brand-specific transformational leadership affects employees in internal brand management

Lina Xiong, 2023, Journal of Brand Management.

Where is the love?: Investigating multiple membership and hotel customer loyalty.

Clark Hu, Ceridwyn King, Lina Xiong, 2014 .