Alexander Leischnig

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Firm-internal key account management networks: Framework, case study, avenues for future research

B. Ivens, C. Pardo, B. Niersbach, 2016 .

Partitioned pricing: review of the literature and directions for further research

Alexander Leischnig, B. Ivens, Johannes Voester, 2017 .

Touch-flavor transference: Assessing the effect of packaging weight on gustatory evaluations, desire for food and beverages, and willingness to pay

C. Spence, B. Ivens, Alexander Leischnig, 2017, PloS one.

Employee Adaptive Behavior in Service Enactments

Alexander Leischnig, Kati Kasper-Brauer, Alexander Leischnig, 2015 .

Relational norms in customer–company relationships: Net and configurational effects

B. Ivens, Alexander Leischnig, M. Paulssen, 2016 .

When does alliance proactiveness matter to market performance? A comparative case analysis

Alexander Leischnig, A. Geigenmüller, 2017, Industrial Marketing Management.

When Stress Frustrates and When It Does Not: Configural Models of Frustrated versus Mellow Salespeople

B. Ivens, Alexander Leischnig, S. Henneberg, 2015 .

Mind the gap: A process model for diagnosing barriers to key account management implementation

B. Ivens, C. Pardo, B. Niersbach, 2017 .

Endogeneity bias in marketing research: Problem, causes and remedies

Alexander Leischnig, S. Henneberg, Ghasem Zaefarian, 2017 .

A new conceptual lens for marketing: a configurational perspective based on the business model concept

B. Ivens, Alexander Leischnig, Nadine Kammerlander, 2017 .

Who Approves Fraudulence? Configurational Causes of Consumers’ Unethical Judgments

A. Woodside, Alexander Leischnig, 2019 .

Business Digitization – Ein Meta-Review

Daniel W. E. Hein, B. Ivens, Alexander Leischnig, 2018, Geschäftsmodelle in der digitalen Welt.

Service Digitization – Review of the Literature and Research Agenda

Daniel W. E. Hein, B. Ivens, Alexander Leischnig, 2017 .

From Digital Business Strategy to Market Performance: Insights into Key Concepts and Processes

Daniel W. E. Hein, Steffen Wölfl, Alexander Leischnig, 2017, ICIS.

Who Approves Fraudulence? Configurational Causes of Consumers’ Unethical Judgments

A. Woodside, Alexander Leischnig, 2017, Journal of Business Ethics.

Brands You Can Rely on! An Empirical Investigation of Brand Credibility in Services

Alexander Leischnig, M. Enke, A. Geigenmüller, 2012 .

A new conceptual lens for marketing: a configurational perspective based on the business model concept

Alexander Leischnig, Nadine H. Kammerlander, B. S. Ivens, 2017, AMS Review.

Net versus combinatory effects of firm and industry antecedents of sales growth

Alexander Leischnig, Stephan C. Henneberg, Sabrina C. Thornton, 2016 .

When Does Digital Business Strategy Matter to Market Performance?

Steffen Wölfl, Alexander Leischnig, Björn Sven Ivens, 2016, ICIS.

Brand stability as a signaling phenomenon — An empirical investigation in industrial markets

Alexander Leischnig, M. Enke, 2011 .

Examining alliance management capabilities in university-industry collaboration

Alexander Leischnig, Alexander Leischnig, A. Geigenmüller, 2018, The Journal of Technology Transfer.

It’s in the Mix: How Firms Configure Resource Mobilization for New Product Success

Alexander Leischnig, S. Henneberg, P. Naudé, 2019, Journal of Product Innovation Management.

Managing internal network activities in Key Account Management – a case study

C. Pardo, Alexander Leischnig, B. Ivens, 2015 .

Proof or Pressure? How Visitor Traffic Disclosure Impacts Online Shopper Behavior

Uwe Messer, Alexander Leischnig, Elisabeth Distler, 2017, ICIS.

Key account management as a firm capability

B. Ivens, C. Pardo, Alexander Leischnig, 2017, Industrial Marketing Management.

Dark-side-effect contagion in business relationships

Alexander Leischnig, S. Henneberg, N. Heirati, 2021 .

Yes, we can! A fuzzy-set analysis of challenges, skills, and enjoyment of work

Alexander Leischnig, Kati Kasper-Brauer, 2016 .

Performing Configurational Analyses in Management Research : A Fuzzy Set Approach

Alexander Leischnig, Stephan C. Henneberg, Sabrina C. Thornton, 2014 .

On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence

B. Ivens, Alexander Leischnig, Brigitte Muller, 2015 .

Brand Placement in Television Shows: Exploring the Role of Program-Induced Moods

Alexander Leischnig, M. Enke, Peggy Rathmann, 2012 .

The Personality of Brand Lovers

P. Rauschnabel, B. Ivens, Alexander Leischnig, 2015 .

Partitioned pricing: review of the literature and directions for further research

Alexander Leischnig, B. Ivens, Johannes Voester, 2016, Review of Managerial Science.

Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands—An empirical examination

Alexander Leischnig, A. Geigenmüller, Mark L. Schwertfeger, 2011 .

Logistics Services – Ein Commodity als Differenzierungsfaktor

Alexander Leischnig, Kati Kasper-Brauer, 2011 .

On the role of alliance management capability, organizational compatibility, and interaction quality in interorganizational technology transfer

Alexander Leischnig, Alexander Leischnig, Anja Geigenmueller, 2014 .

Analytics, Innovativeness, and Innovation Performance

Daniel W. E. Hein, Steffen Wölfl, Alexander Leischnig, 2017, ICIS.

Configuring effective client-adviser interactions

Alexander Leischnig, S. Thornton, Kati Kasper-Brauer, 2020, Journal of Business Research.

Spotlight on customization: An analysis of necessity and sufficiency in services

Alexander Leischnig, Sabrina C. Thornton, Kati Kasper-Brauer, 2017, Journal of Business Research.

The personality of brand lovers : An examination in fashion branding

P. Rauschnabel, B. Ivens, Alexander Leischnig, 2014 .

Do shopping events promote retail brands

Alexander Leischnig, Anja Geigenmueller, Mark L. Schwertfeger, 2011 .

Toward a better understanding of value destruction: The case of food waste

M. Gibbert, Alexander Leischnig, B. Ivens, 2023, Industrial Marketing Management.

Organization Architecture Configurations for Successful Servitization

Alexander Leischnig, S. Henneberg, N. Heirati, 2023, Journal of Service Research.

Implementing customer relationship management successfully: A configurational perspective

Alexander Leischnig, Kati Kasper-Brauer, B. Ivens, 2024, Technological Forecasting and Social Change.

How to sell in diverse markets? A two-level approach to industry factors and selling factors for explaining firm profitability ☆

Alexander Leischnig, Kati Kasper-Brauer, 2016 .