Chai-Lee Goi

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The impact of technological innovation on building a sustainable city

Chai-Lee Goi, Chai-Lee Goi, 2017 .

The Impact of Web Site Attributes on Internet Users ’ Online Behaviour : Malaysian Perspective

Chai-Lee Goi, 2022 .

The Impact of Colours on Online Marketing

Chai-Lee Goi, 2012 .

The Impact of Colours on Online Marketing Communications

Chai-Lee Goi, 2012 .

Journal of Internet Banking and Commerce

Chai-Lee Goi, 2009 .

A Review of Marketing Mix: 4Ps or More?

Chai-Lee Goi, Chai Lee Goi, 2009 .

Marketing Mix: A Review of 'P'

Chai-Lee Goi, Chai Lee Goi, 2005 .

The Impact of Colours on Online Marketing Communications

Chai-Lee Goi, 2012 .

Examining the Influence of Atmospheric Cues on Online Impulse Buying Behavior across Product Categories: Insights from an Emerging E-Market

Chai-Lee Goi, K. Taufique, F. Sarah, 2020 .

Review on the Implementation of Mobile Commerce in Malaysia

Chai-Lee Goi, 2008 .

Perception of Internet Users and Marketers on Internet Marketing Activities: Malaysia Perspective

Chai-Lee Goi, 2009 .

Cyberculture: Impacts on Netizen

Chai-Lee Goi, 2009 .

Chai-Lee Goi, M. Goi, F. Chieng, 2022, Journal of Global Scholars of Marketing Science.

The development and validation of a scale to measure perceived value of mobile commerce (MVAL-SCALE)

Fazlul K. Rabbanee, Chai-Lee Goi, Omkar Dastane, 2023, Journal of Retailing and Consumer Services.

A synthesis of constructs for modelling consumers’ perception of value from mobile-commerce (M-VAL)

Omkar Dastane, Fazlul K. Rabbanee, Chai Lee Goi, 2020 .

Factors Influencing Behavioural Intention to Adopt the QR-Code Payment: Extending UTAUT2 Model

Adriel K. S. Sim, Chai-Lee Goi, M. Goi, 2022, Int. J. Asian Bus. Inf. Manag..

Review on Models and Reasons of Rebranding

Chai-Lee Goi, 2022 .

Graduates’ Employment: The Value of Curtin University of Technology Sarawak’s Graduates

Chai-Lee Goi, C. Lau, 2010 .

Correlation between Internet and ICT, Web Site Development, and Internet Marketing: Perception of Marketers in Malaysia and Singapore

Chai Lee Goi, Chai-Lee Goi, 2007 .

Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands

Chai-Lee Goi, F. Chieng, 2011 .

A Review of Web Evaluation Criteria for E-Commerce Web Sites

Chai-Lee Goi, Chai-Lee Goi, 2012 .

Web Site Accessibility and Web Site Development in Malaysia

Chai-Lee Goi, Chai-Lee Goi, 2010 .

Customer-based brand equity: A study on interrelationship among the brand equity dimension in Malaysia

Chai-Lee Goi, F. Chieng, 2011 .

Scale Development Procedures in the Context of Online Consumers: Key Recommendations

Chai-Lee Goi, Omkar Dastane, 2023, Business Perspectives and Research.

The impact of website development on organisation performance: Malaysia's perspective

Chai-Lee Goi, Chai-Lee Goi, 2012 .

Psychological capital and employee engagement as predictors of organisational citizenship behaviour in the industrial revolution 4.0 era: transfer of training as a mediator

G. C. Gim, T. Lew, Adriel K. S. Sim, 2023, Current Psychology.

Contribution of Public Relations (PR) to Corporate Social Responsibility (CSR): A Review on Malaysia Perspective

Chai-Lee Goi, Kah Hian Yong, 2009 .

Student motivations for social media use and their effects on academic performance- a meditational approach in emerging market

Chai-Lee Goi, Ying Ying Tiong, A. Kalam, 2023, Interact. Technol. Smart Educ..

Factors Influencing Customers to Visit Coffee Chains

Chai-Lee Goi, 2014 .

Factors Influencing Customers to Visit Coffee Chains

Chai-Lee Goi, 2013 .

Perception of Consumer on Marketing Mix: Male vs. Female

Chai-Lee Goi, 2010 .

The use of business simulation games in teaching and learning

Chai-Lee Goi, Chai-Lee Goi, 2018, Journal of Education for Business.

Gamification in business education: Visualizing bibliometric networks analysis

Chai-Lee Goi, 2022, Journal of Education for Business.

The Use of Big Data in Marketing Analytics

Chai-Lee Goi, Chai-Lee Goi, 2021, Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN.

What matters most in achieving customer satisfaction in banking? A study from the perspective of employee characteristics

Chai-Lee Goi, W. Aslam, Kashif Farhat, 2021 .

Factors Influencing Behavioural Intention to Adopt the QR-Code Payment: Extending UTAUT2 Model

Adriel K. S. Sim, Chai-Lee Goi, M. Goi, 2022, Int. J. Asian Bus. Inf. Manag..

Perception of Young Consumers on Mobile Phone Applications in Malaysia

Chai-Lee Goi, Chai-Lee Goi, P. Ng, 2011 .

E-Banking in Malaysia: Opportunity and Challenges

Chai-Lee Goi, Chai Lee Goi, 2005 .

Generation Y’s behavioural usage of small businesses’ retail websites: gender difference

Chai-Lee Goi, Peter Dell, M. Goi, 2023, Journal of Science and Technology Policy Management.

Transforming to a Sustainable City Through Technological Change

Chai-Lee Goi, 2021 .

Constructing a brand identity scale for higher education institutions

Chai-Lee Goi, David Wong, M. Goi, 2014 .

The effects of celebrity endorser on consumer advocacy behavior through the customization and entertainment intention – A multivariate analysis

Chai-Lee Goi, Ying Ying Tiong, Abul Kalam, 2024, Young Consumers.

Beyond the academic curriculum: embedding a career management program to improve the employability of business students

Chai-Lee Goi, F. Chieng, Jie Min Ho, 2024, Education + Training.