Wendy Macias

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FROM HAVE NOTS TO WATCH DOGS

Sally J. McMillan, Elizabeth Avery, Wendy Macias, 2008 .

The Return of the House Call: The Role of Internet-Based Interactivity in Bringing Health Information Home to Older Adults

Sally J. McMillan, Wendy Macias, Wendy Macias, 2008, Health communication.

A Conceptual Framework for Unsolicited Commercial E-mail: Perceived Intrusiveness and Privacy Concerns

Wendy Macias, Mariko Morimoto, 2009 .

Health-Related Message Boards/Chat Rooms on the Web: Discussion Content and Implications for Pharmaceutical Sponsorships

Wendy Macias, Wendy Macias, L. Lewis, 2005, Journal of health communication.

Inside the Mind of the Online Health Information Searcher using Think-Aloud Protocol

Wendy Macias, Mina Lee, N. Cunningham, 2018, Health communication.

The Changing Face of Direct-to-Consumer Print Advertising

Wendy Macias, T. Baek, L. Lewis, 2010, Pharmaceutical Medicine.

In "Step" with HIV Vaccines? A Content Analysis of Local Recruitment Campaigns for an International HIV Vaccine Study.

Wendy Macias, P. Frew, Kayshin Chan, 2009, Journal of health & mass communication.

A Wonderful Life or Diarrhea and Dry Mouth? Policy Issues of Direct-to-Consumer Drug Advertising on Television

K. Pashupati, Wendy Macias, L. Lewis, 2007, Health communication.

The vegetable divide: Americans’ knowledge of dietary guidelines and willingness to make healthy changes

Wendy Macias, Ashley E. English, 2021, Health marketing quarterly.

Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements

Leonard N. Reid, Wendy Macias, Hojoon Choi, 2013 .

An Alcohol Message Beneath the Surface of ER: How Implicit Memory Influences Viewers’ Health Attitudes and Intentions Using Entertainment-Education

Wendy Macias, Mina Lee, Kyongseok Kim, 2014, Journal of health communication.

Strengthening the Safety Net for Online Seniors: Factors Influencing Differences in Health Information Seeking Among Older Internet Users

Sally J. McMillan, Wendy Macias, Wendy Macias, 2008, Journal of health communication.

How Well Do Direct-to-Consumer (DTC) Prescription Drug Web Sites Meet FDA Guidelines and Public Policy Concerns?

Wendy Macias, L. Lewis, 2006, Health marketing quarterly.

A Preliminary Structural Equation Model of Comprehension and Persuasion of Interactive Advertising Brand Web Sites

Wendy Macias, Wendy Macias, 2003 .

A Beginning Look at the Effects of Interactivity, Product Involvement and Web Experience on Comprehension: Brand Web Sites as Interactive Advertising

Wendy Macias, Wendy Macias, 2003 .

A 13-Year Content Analysis of Survey Methodology in Communication Related Journals

Jeffrey K. Springston, Wendy Macias, Benjamin Neustifter, 2008 .

Blog Functions as Risk and Crisis Communication During Hurricane Katrina

Wendy Macias, Karen Hilyard, Vicki Freimuth, 2009, J. Comput. Mediat. Commun..

Selecting Media for National Advertising Revisited: Criteria of Importance to Large-Company Advertising Managers

Wendy Macias, Leonard N. Reid, Wendy Macias, 2004 .

A CONTENT ANALYSIS OF DIRECT-TO-CONSUMER (DTC) PRESCRIPTION DRUG WEB SITES

Wendy Macias, L. Lewis, 2003 .