Osman Gök

发表

Understanding the links among innovation performance, market performance and financial performance

Osman Gök, Sinem Peker, 2017 .

Marketing performance measurement: marketing metrics in Turkish firms

Gungor Hacioglu, Osman Gök, 2013 .

Marketing Distance Education Programs: Building a Customer Orientation

Osman Gök, Emir Ozeren, 2011 .

Understanding the links among innovation performance, market performance and financial performance

Osman Gök, Sinem Peker, 2016, Review of Managerial Science.

THE IMPACT OF MARKETING’S INNOVATION-RELATED CAPABILITIES ON A FIRM’S INNOVATION PERFORMANCE

Osman Gök, Sinem Peker, 2020, International Journal of Innovation Management.

The effect of user manual quality on customer satisfaction: the mediating effect of perceived product quality

Osman Gök, Pervin Ersoy, Gülmüş Börühan, 2019, Journal of Product & Brand Management.

The marketing department’s reputation in the firm

Gungor Hacioglu, Osman Gök, Sinem Peker, 2015 .

Linking account portfolio management to customer information: Using customer satisfaction metrics for portfolio analysis

Osman Gök, Osman Gök, 2009 .

A Comprehensive Evaluation of Yacht Charter Service Concept: Influence of Voyager-to-Voyager Interaction on Service Satisfaction

Osman Gök, Neslihan Paker, 2021, Journal of ETA Maritime Science.

The influence of perceived risks on yacht voyagers’ service appraisals: evaluating customer-to-customer interaction as a risk dimension

Osman Gök, Neslihan Paker, 2021, Journal of Travel & Tourism Marketing.

Does Corporate Reputation Improve Stock Performance in an Emerging Economy? Evidence From Turkey

Osman Gök, H. Özkaya, 2011 .

The organizational roles of marketing and marketing managers

Gungor Hacioglu, Osman Gök, 2010 .