I. A. Razli

发表

Factors affecting new product development in Malaysian manufacturing industry

I. A. Razli, Izyanti Awang Razli, 2009 .

The Impact of Character Presence and Entertainment Value on Brand Recall and Brand Attitude in Advergame

I. A. Razli, H. Kim, Grace Phang Ing, 2015 .

An establishment of the role of private and public sector interests in the context of tourism transport planning and development: the case of Malaysia

I. A. Razli, Grace Phang Ing, S. Cheuk, 2010 .

CELEBRITY AND AUDIENCE CHARACTERISTICS ON SATISFACTION, AND REPEAT WATCH INTENTION ON KOREAN TV DRAMA

I. A. Razli, H. Kim, Mohd Rizwan Abdul Majid, 2017 .

Mediation role of attitude towards product placement in social media

S. Sondoh, I. A. Razli, Grace Phang Ing, 2015 .

Guest Perceived Value and Satisfaction in Peer to Peer Accommodation: Assessing The Moderating Effect of Co-Creation Using PLS-MGA

I. A. Razli, D. Suhartanto, M. Zahari, 2020 .

An Examination Of The Challenges Involved In Distributing A Strong And Consistent Destination Image In The Marketing Of Tourism In Malaysia

I. A. Razli, Grace Phang Ing, S. Cheuk, 2010 .

CSR and tourism development: greening the accommodation sector in Malaysia

I. A. Razli, Mohd Rizwan Abdul Majid, 2013 .

Purchase Behaviour in Advergame and the Effect of Brand Attitude as a Mediator

I. A. Razli, H. Kim, Grace Phang Ing, 2015 .

Local Halal Cosmetic Products Purchase Intention: Knowledge, Religiosity, Attitude, and Islamic Advertising Factors

I. A. Razli, M. Najib, Wawan Kusdiana, 2022, Journal of Islamic Economic Laws.

The Impact of Earthquake on Small Business Performance: Evidence from Small Accommodation Services in Ranau, Sabah

Kamarul Mizal Marzuki, I. A. Razli, Mohd Rizwan Abdul Majid, 2019, International Academic Journal of Business Management.

Airbnb: An Overview of a New Platform for Peer to Peer Accommodation in Malaysia

Salamiah A. Jamal, Mohd Salehuddin Mohd Zahari, I. A. Razli, 2017 .