P. Tansuhaj

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Organizational Culture, Information Technology Capability, and Performance: The Case of Born Global Firms

Man Zhang, Man Zhang, P. Tansuhaj, 2007 .

Adolescents' influence in family purchase decisions: A socialization perspective

Karin M. Ekström, Ellen R. Foxman, P. Tansuhaj, 1989 .

Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms

B. J. Mariadoss, P. Tansuhaj, Nacef Mouri, 2011 .

International entrepreneurial capability: The measurement and a comparison between born global firms and traditional exporters in China

Man Zhang, P. Tansuhaj, J. McCullough, 2009 .

Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility

Rajdeep Grewal, P. Tansuhaj, 2001 .

Influences of Firm Orientations on Sustainable Supply Chain Management

Nadia Pomirleanu, Ting Chi, B. J. Mariadoss, 2016 .

Culture Bound Assumptions in Behavior Intention Models

Joseph A. Cote, P. Tansuhaj, Patriya Tansuhaj, 1989 .

A Cross‐national Examination of Innovation Resistance

James W. Gentry, Joby John, L. Lee Manzer, 1991 .

Adaptability and Firm Performance

P. Tansuhaj, J. McCullough, Michael Stoica, 2003 .

Effects of firm resources on growth in multinationality

William Hallagan, Jim McCullough, Chiung-Hui Tseng, 2007 .

Entrepreneurial Strategic Posture, International Diversification, and Firm Performance

Amonrat Thoumrungroje, P. Tansuhaj, Amonrat Thoumrungroje, 2005 .

Becoming a Global SME: Determinants of SMEs' Decision to Use E-Intermediaries in Export Marketing

P. Tansuhaj, Hyuk-soo Cho, 2013 .

Electronic intermediaries: research and practice of electronic intermediaries in export marketing

P. Tansuhaj, Hyuk-soo Cho, 2017 .

International Entrepreneurship Activities and Business Performance: An Empirical Study of Chinese Textile and Apparel SMEs

Ting Chi, P. Tansuhaj, Yaowen Sun, 2016 .

Potential Contributions From Contemporary Social Science Literature: Expanding Cultural Understanding in Consumer Research

Jeffrey P. Radighieri, P. Tansuhaj, Kivilcim Dogerlioglu-Demir, 2009 .

Adolescents' and Mothers' Perceptions of Relative Influence in Family Purchase Decisions: Patterns of Agreement and Disagreement

Ellen R. Foxman, P. Tansuhaj, 1988 .

Internal and External Marketing: Effects on Consumer Satisfaction in Banks in Thailand

P. Tansuhaj, J. McCullough, John Wong, 1987 .

FOREIGN TRADE ZONES : A COMPARATIVE ANALYSIS OF USERS AND NON-USERS

P. Tansuhaj, G. C. Jackson, 1989 .

Asian variations in the importance of personal attributes for wholesaler selection: Japanese and thai marketing channels

P. Tansuhaj, R. Jussaume, 1991 .

An empirical study on international human organ trafficking: effects of globalization

Man Zhang, P. Tansuhaj, Hyuk-soo Cho, 2017 .

Family Members' Perceptions of Adolescents' Influence in Family Decision Making

Karin M. Ekström, Ellen R. Foxman, P. Tansuhaj, 1989 .

Choice Criteria in Foreign Language Training for International Business

P. Tansuhaj, J. Mccullough, Acharanand Ronarithivichai, 1984 .

Choice Criteria in Foreign Language Training for International Business

P. Tansuhaj, J. Mccullough, Acharanand Ronarithivichai, 1984 .

The “Mail-Order-Bride” (MOB) Phenomenon in the Cyberworld: An Interpretive Investigation

Mark Mulder, Suprateek Sarker, Suranjan Chakraborty, 2013, TMIS.

Role of Conformity and Flexibility in Organizational Strategy during Crisis: A Case of Korean Venture Firms

Sung K. Ahn, P. Tansuhaj, Hyuk-soo Cho, 2002 .

Firm Differences in Perceptions of the Facilitating Role of Foreign Trade Zones in Global Marketing and Logistics

J. Gentry, P. Tansuhaj, 1987 .

A Consumer Perspective on Foreign Market Entry

Kevin E. Voss, P. Tansuhaj, 1999 .

Cross‐cultural Business Gift Giving

David J. Lemak, P. Tansuhaj, Wiboon Arunthanes, 1994 .

The Research/Teaching Interface: Turning a Pretest into an Experiential Exercise

R. Stell, P. Tansuhaj, 1986 .

Segmenting a Local Latino Market Using Berry=S Acculturation Taxonomy

P. Tansuhaj, Rachel Maldonado, 2002 .

Cross-Cultural Consumer Research: a Twenty-Year Review

P. Tansuhaj, Jane Z. Sojka, 1995 .

Family sex roles and teenager influence in family purchasing: a cross-national study

Ellen R. Foxman, P. Tansuhaj, 1996 .

Societal and cultural examination of public service advertisements of a society in transition

A. E. Crowley, P. Tansuhaj, 1995 .

Global vs local brand perceptions among Thais and Turks

P. Tansuhaj, Kivilcim Dogerlioglu-Demir, 2011 .

International Performance Antecedents in Emerging Market SMEs: Evidence from China

G. Knight, Man Zhang, P. Tansuhaj, 2014 .

Mindfulness-based transformational learning for managing impulse buying

P. Tansuhaj, C. Chaisuwan, C. Silpakit, 2020, Journal of Education for Business.

Exploring communication differences between women and men sales representatives in a relationship selling context

P. Tansuhaj, Jane Z. Sojka, Patriya Tansuhaj, 1997 .

A SERVICES MARKETING MANAGEMENT MODEL: INTEGRATING INTERNAL AND EXTERNAL MARKETING FUNCTIONS

P. Tansuhaj, J. McCullough, Patriya Tansuhaj, 1988 .

APPLYING THE INTERNAL MARKETING CONCEPT WITHIN LARGE ORGANIZATIONS: AS APPLIED TO A CREDIT UNION

Jim McCullough, P. Tansuhaj, J. McCullough, 1991 .

Environmental Influences and Decision-Making Uncertainty in Export Channels: Effects on Satisfaction and Performance

P. Tansuhaj, J. McCullough, P. Raven, 1994 .

Children's Influence in Family Decisions and Consumer Socialization: a Reciprocal View

Karin M. Ekström, Ellen R. Foxman, P. Tansuhaj, 1987 .

Resources and Performance: The Firm's Recovery from Economic Crisis

P. Tansuhaj, Tantatape Brahmasrene, Phapruke Ussahawanitchakit, 2004 .

Services marketing : an annotated bibliography

Raymond P. Fisk, R. Fisk, P. Tansuhaj, 1985 .