Kyle Jamieson

Investigating the Drivers of Consumer Acceptance and Response of SMS Advertising

Ian Phau, Steve Dix, Anwar Sadat Shimul, 2017 .

SMS advertising the Hallyu way: drivers, acceptance and intention to receive

Steve Dix, Anwar Sadat Shimul, S. Dix, 2016 .

Drivers of acceptance for SMS advertising

Ian Phau, Steve Dix, I. Phau, 2011 .

Consumer acceptance and response to SMS advertising

Kyle Jamieson, 2012 .

A conceptual model of consumer attitudes towards SMS advertising

Kyle Jamieson, Steve Dix, 2009 .