P. Prabhaker

Functional and belief dimensions of attitudes to television advertising: Implications for copytesting.

L. F. Alwitt, P. Prabhaker, 1992 .

Identifying who dislikes television advertising: not by demographics alone

Linda F. Alwitt, Paul R. Prabhaker, L. F. Alwitt, 1994 .

Integrated marketing‐manufacturing strategies

Paul R. Prabhaker, P. Prabhaker, 2001 .

Techniques for hypogastric artery embolization.

P. Prabhaker, J. Cynamon, T. Twersky, 2001, Techniques in vascular and interventional radiology.

Reliability Test of Deal-Proneness Measures: Some Preliminary Findings

P. Prabhaker, Jagdish P. Agrawal, 2015 .

Marketing implications of newer manufacturing technologies

J. Goldhar, P. Prabhaker, D. Lei, 1995 .

Value creation in the imarketplace

P. Prabhaker, 2000, Proceedings of the 2000 IEEE International Conference on Management of Innovation and Technology. ICMIT 2000. 'Management in the 21st Century' (Cat. No.00EX457).

Who owns the online consumer

Paul R. Prabhaker, P. Prabhaker, 2000 .

Information integrity: an emerging field and the state of knowledge

Eliezer Geisler, P. Prabhaker, P. Prabhaker, 2003, PICMET '03: Portland International Conference on Management of Engineering and Technology Technology Management for Reshaping the World, 2003..

Hierarchical heuristics in evaluation of competitive brands based on multiple cues

Paul L. Sauer, P. Prabhaker, 1994 .

Applying Marketing Strategies to Worksite Health Promotion Efforts

P. Prabhaker, T. Golaszewski, 1984, Occupational health nursing.

Notes on Aggregation Criteria in Market Segmentation

Paul R. Prabhaker, P. Prabhaker, William Blozan, 1984 .

The power of technology in business selling: call centers

Paul R. Prabhaker, P. Prabhaker, Michael J. Sheehan, 1997 .