P. Keller

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Vividness Effects: A Resource-Matching Perspective

Lauren G. Block, P. Keller, Lauren G. Block, 1997 .

Designing Effective Health Communications: A Meta-Analysis

D. Lehmann, P. Keller, 2008 .

Beyond Protection Motivation: An Integrative Theory of Health Appeals

Lauren G. Block, P. Keller, 1998 .

When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior

Lauren G. Block, Punam Anand Keller, P. Keller, 1995 .

When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior

Lauren G. Block, P. Keller, 1995 .

Informing Women About Their Breast Cancer Risks: Truth and Consequences

B. Rimer, I. Lipkus, P. Keller, 2001, Health communication.

The Effect of Affect-Based Dissonance Versus Cognition-Based Dissonance on Motivated Reasoning and Health-Related Persuasion

Lauren G. Block, P. Keller, 1999 .

The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process

Kelly L. Haws, Lauren G. Block, Rebecca Walker Reczek, 2016 .

Regulatory Focus and Efficacy of Health Messages

Punam Anand Keller, P. Keller, 2006 .

Effects of Self-Efficacy and Vividness on the Persuasiveness of Health Communications

Lauren G. Block, Punam Anand Keller, P. Keller, 1997 .

Differences in the Relative Influence of Product Attributes Under Alternative Processing Conditions

Punam Anand Keller, A. L. McGill, P. Keller, 1994 .

Differences in the relative influence of product attributes under alternative processing conditions: Attribute importance versus attribute ease of imagability

Punam Anand Keller, A. L. McGill, P. Keller, 1994 .

Gain and Loss Frames 1 The Relative Effectiveness of Gain-Framed and Loss-Framed Persuasive Appeals Concerning Obesity-Related Behaviors: Meta-Analytic Evidence and Implications

Jakob D. Jensen, V. Strecher, D. O’Keefe, 2011 .

Gender and Risk: The Emotional Fluctuation Effect

P. Keller, A. Olson, 2018, Journal of the Association for Consumer Research.

Rationale and design of the Novel Uses of adaptive Designs to Guide provider Engagement in Electronic Health Records (NUDGE-EHR) pragmatic adaptive randomized trial: a trial protocol

R. Glynn, L. Trippa, N. Choudhry, 2021, Implementation Science.

Reducing Ethnic and racial Disparities by improving Undertreatment, Control, and Engagement in Blood Pressure management with health information technology (REDUCE-BP) hybrid effectiveness-implementation pragmatic trial: Rationale and design.

N. Choudhry, P. Keller, N. Haff, 2022, American heart journal.

"Designing Effective Health Communications: A Meta-Analysis of Experimental Results"

D. Lehmann, P. Keller, 2008 .

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

V. Strecher, R. Batra, P. Keller, 2011 .

How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention

Selin A. Malkoc, Deborah A. Small, Rebecca K. Ratner, 2008 .

Depressive Realism and Health Risk Accuracy: The Negative Consequences of Positive Mood

B. Rimer, I. Lipkus, P. Keller, 2002 .

Preferences for mHealth Technology and Text Messaging Communication in Patients With Type 2 Diabetes: Qualitative Interview Study

E. Yom-Tov, N. Choudhry, P. Keller, 2020, Journal of medical Internet research.

Social marketing and healthy behavior

P. Keller, 2016 .

Affect, Framing, and Persuasion

Isaac M. Lipkus, Punam Anand Keller, B. Rimer, 2003 .

Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness

Brian Sternthal, Punam Anand Keller, Angela Y. Lee, 2010 .

Fitting Construal to Judgment: The Compatibility Effect of Regulatory Focus and Level of Construal

Angela Y. Lee, B. Sternthal, P. Keller, 2004 .

Transforming Consumer Health

Robert M. Schindler, Debra L. Scammon, Kelly L. Haws, 2011 .

Increasing Recruitment and Engagement with Time-Limited Financial Incentives

K. Volpp, P. Keller, Kevin Hesselton, 2020, Journal of the Association for Consumer Research.

REinforcement learning to improve non-adherence for diabetes treatments by Optimising Response and Customising Engagement (REINFORCE): study protocol of a pragmatic randomised trial

E. Yom-Tov, N. Choudhry, P. Keller, 2021, BMJ Open.

LAUREN G. BLOCK and PUNAM ANAND KELLER*

Lauren G. Block, P. Keller, 2007 .

A Penny Saved Is Not a Penny Earned: When Decisions to Earn and Save Compete for Consumer Resources

P. Keller, Eesha Sharma, 2017, Journal of the Association for Consumer Research.

Enhanced active choice: A new method to motivate behavior change

George Loewenstein, Punam Anand Keller, Kevin G. Volpp, 2011 .

New Ways to Make People Save: A Social Marketing Approach

A. Lusardi, P. Keller, Adam Keller, 2009 .

Increasing the Persuasiveness of Fear Appeals : The Effect of Arousal and Elaboration Author ( s ) :

Lauren G. Block, Punam Anand Keller, P. Keller, 2007 .

Of Waste and Waists: The Effect of Plate Material on Food Consumption and Waste

Sara Williamson, Lauren G. Block, Punam Anand Keller, 2016, Journal of the Association for Consumer Research.

CDC MessageWorks

Galen E Cole, Punam A Keller, Jennifer Reynolds, 2016, Social marketing quarterly.

Surcharges plus Unhealthy Labels Reduce Demand for Unhealthy Menu Items

James R. Bettman, Punam Anand Keller, Julie A. Edell, 2014 .

Clinicians’ and Patients’ Perspectives on Hypertension Care in a Racially and Ethnically Diverse Population in Primary Care

N. Choudhry, P. Keller, N. Haff, 2023, JAMA Network Open.

Preferences for mHealth Technology and Text Messaging Communication in Patients With Type 2 Diabetes: Qualitative Interview Study (Preprint)

E. Yom-Tov, N. Choudhry, P. Keller, 2020 .

consumers need help in decisions, and based on these findings, suggest various

Selin A. Malkoc, D. Ariely, Z. Carmon, 2008 .

Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration

P. Keller, Lauren G. Block, 1996 .