Jens Nordfält

发表

Interference Effects of a Purchase on Subsequent Advertising within the Category

Micael Dahlen, Jens Nordfält, 2004 .

Track to the Future? A Study of Individual Selection Mechanisms Preceding Ad Recognition and Their Consequences

Jens Nordfält, 2005 .

The Future of Retailing

Anne L. Roggeveen, Dhruv Grewal, Jens Nordfält, 2017 .

Unplanned grocery purchases: the influence of the shopping‐trip type revisited

Jens Nordfält, Jens Nordfält, 2009 .

Measuring consideration sets through recall or recognition: a comparative study

Jens Nordfält, Hanna Hjalmarson, Claes-Robert Julander, 2004 .

How Product–Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments

Maureen Morrin, Jens Nordfält, Ryann Reynolds-McIlnay, 2017 .

In-store demonstrations as a promotion tool

Jens Nordfält, Fredrik Lange, Jens Nordfält, 2013 .

CUSTOMER EXPERIENCE AND ITS EFFECTS ON ATTITUDES AND FUTURE BEHAVIOR

Magnus Söderlund, Jens Nordfält, Magnus Söderlund, 2000 .

Do Digital Displays Enhance Sales? Role of Retail Format and Message Content

Jens Nordfält, Dhruv Grewal, Anne L. Roggeveen, 2016 .

Enhancing Customer Engagement Through Consciousness

Jens Nordfält, Dhruv Grewal, Anne L. Roggeveen, 2017 .

Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies

Anne L. Roggeveen, Gonca P. Soysal, Dhruv Grewal, 2020, Journal of Retailing.

In-store endcap projections and their effect on sales

Anne L. Roggeveen, Dhruv Grewal, Jens Nordfält, 2022, Journal of Retailing.

The Sales Impact of Using Handheld Scanners: Evidence from the Field

Dhruv Grewal, S. Noble, Jens Nordfält, 2020 .

Is consumer decision-making out of control? : non-conscious influences on consumer decision-making for fast moving consumer goods

Jens Nordfält, 2005 .

Roles of retailer tactics and customer-specific factors in shopper marketing: Substantive, methodological, and conceptual issues

Jens Nordfält, Dhruv Grewal, Anne L. Roggeveen, 2016 .

Reframing the Discount as a Comparison against the Sale Price: Does it Make the Discount More Attractive?

Dhruv Grewal, Abhijit Biswas, Jens Nordfält, 2018 .

In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field

Jens Nordfält, Dhruv Grewal, Stephanie M. Noble, 2018, Journal of Marketing.

An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations

Jens Nordfält, Dhruv Grewal, Abhijit Biswas, 2018 .

Does the presence of a mannequin head change shopping behavior

Hanna Berg, Jens Nordfält, Dhruv Grewal, 2016 .

Retailing in Today’s World: Multiple Channels and Other Strategic Decisions Affecting Firm Performance

Rodney C. Runyan, Anne L. Roggeveen, Dhruv Grewal, 2017 .

Understanding How Music Influences Shopping on Weekdays and Weekends

Anne L. Roggeveen, Dhruv Grewal, Jens Nordfält, 2022, Journal of Marketing Research.

Pricing in the modern world: the role of price-related and non-price related cues

Anne L. Roggeveen, Dhruv Grewal, Jens Nordfält, 2014 .

Shopper Marketing and the Role of In-Store Marketing

Jens Nordfält, Dhruv Grewal, Anne L. Roggeveen, 2014 .

Improving the attention-capturing ability of special displays with the combination effect and the design effect

Jens Nordfält, Jens Nordfält, 2011 .

Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences

Dhruv Grewal, Jens Nordfält, C. Ahlbom, 2023, Journal of Retailing.