Shu-Chuan Chu

发表

The Effect of Perceived Blogger Credibility and Argument Quality on Message Elaboration and Brand Attitudes

Shu-Chuan Chu, Sara Kamal, 2008 .

Materialism, Attitudes, and Social Media Usage and Their Impact on Purchase Intention of Luxury Fashion Goods Among American and Arab Young Generations

Shu-Chuan Chu, Mahmood Pedram, Shu-Chuan Chu, 2013 .

Viral Advertising in Social Media

Shu-Chuan Chu, 2011 .

College-Educated Youths' Attitudes toward Global Brands: Implications for Global Marketing Strategies

Shu-Chuan Chu, Szu‐chi Huang, 2010 .

Cultural Differences in Social Media Usage and Beliefs and Attitudes towards Advertising on Social Media: Findings from Dubai, United Arab Emirates

Shu-Chuan Chu, Sara Kamal, 2012 .

An Investigation of Social Media Usage, Brand Consciousness, and Purchase Intention towards Luxury Products among Millennials

Shu-Chuan Chu, Sara Kamal, 2011 .

Expectancy-value: Identifying relationships associated with consuming user-generated content

T. Daugherty, M. Eastin, L. Bright, 2010 .

Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

Shu-Chuan Chu, Yoojung Kim, 2011 .

The current state of knowledge on electronic word-of-mouth in advertising research

Shu-Chuan Chu, Juran Kim, 2018, Electronic Word of Mouth as a Promotional Technique.

Understanding Advertising Client–Agency Relationships in China: A Multimethod Approach to Investigate Guanxi Dimensions and Agency Performance

Shu-Chuan Chu, Yang Cao, Jing Yang, 2019, Journal of Advertising.

Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective

Paul L. Sauer, Mark Yi-Cheon Yim, Shu-Chuan Chu, 2017 .

Consumers’ engagement with corporate social responsibility (CSR) communication in social media: Evidence from China and the United States

Shu-Chuan Chu, Hsuan-Ting Chen, Chen Gan, 2020 .

Following brands on Twitter: an extension of theory of planned behavior

Yongjun Sung, Shu-Chuan Chu, Yongjun Sung, 2016 .

Impact of consumers' corporate social responsibility‐related activities in social media on brand attitude, electronic word‐of‐mouth intention, and purchase intention: A study of Chinese consumer behavior

Shu-Chuan Chu, Hsuan-Ting Chen, 2019, Journal of Consumer Behaviour.

Social capital and self-presentation on social networking sites: a comparative study of Chinese and American young generations

Shu-Chuan Chu, Sejung Marina Choi, Shu-Chuan Chu, 2010 .

The influence of self-construal and materialism on social media intensity: a study of China and the United States

Shu-Chuan Chu, Sara Kamal, Kasey Windels, 2016 .

Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM

Che-hui Lien, Shu-Chuan Chu, Yang Cao, 2019 .

Culture-Laden Social Engagement: A Comparative Study of Social Relationships in Social Networking Sites among American, Chinese and Korean Users

Sejung Marina Choi, Shu-Chuan Chu, Yoojung Kim, 2012 .

The role of social media advertising in hospitality, tourism and travel: a literature review and research agenda

Hong Cheng, Shu-Chuan Chu, Tao Deng, 2020 .

Re-examining of consumers’ responses toward social media advertising and purchase intention toward luxury products from 2013 to 2018: A retrospective commentary

Shu-Chuan Chu, Sara Kamal, Yoojung Kim, 2019, Journal of Global Fashion Marketing.

The impact of personalization on viral behavior intentions on TikTok: The role of perceived creativity, authenticity, and need for uniqueness

Shu-Chuan Chu, Tao Deng, J. Mundel, 2022, Journal of Marketing Communications.

When brands get real: the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand

Shu-Chuan Chu, Hyejin Kim, Yoojung Kim, 2022, International Journal of Advertising.

Understanding consumers' responses toward social media advertising and purchase intention toward luxury products

Shu-Chuan Chu, Yoojung Kim, Shu-Chuan Chu, 2013 .

Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China

Shu-Chuan Chu, Sejung Marina Choi, Shu-Chuan Chu, 2011 .

Brand personality dimensions in China

Yongjun Sung, Shu-Chuan Chu, 2011 .

Consumers’ Perception of Corporate Social Responsibility in the United States and China: A Study of Female Cosmetics Consumers

Shu-Chuan Chu, J. Lin, 2013 .

Using a consumer socialization framework to understand electronic word-of-mouth (eWOM) group membership among brand followers on Twitter

Shu-Chuan Chu, Yongjun Sung, Yongjun Sung, 2015, Electron. Commer. Res. Appl..

The Chain of Relationships Among Gratitude, Prosocial Behavior and Elementary School Students’ School Satisfaction: The Role of School Affect

Shu-Chuan Chu, E. Huebner, Lili Tian, 2016 .

The Influence of Perceived Interactivity of Social Media Advertising and Voluntary Self-Disclosure on Attitudes and Intentions to Pass-Along

Shu-Chuan Chu, Yeuseung Kim, 2017 .