Hojoon Choi

发表

Feminism and Advertising: Responses To Sexual Ads Featuring Women

Tom Reichert, Hojoon Choi, Kyunga Yoo, 2020, Journal of Advertising Research.

The role of self- and functional congruity in food advertising

Hojoon Choi, 2013 .

Students as subjects in food advertising studies. An appraisal of appropriateness

Leonard N. Reid, Hojoon Choi, 2014, Appetite.

International Journal of Advertising: The Review of Marketing

J. J. Valenti, Leonard N. Reid, Hojoon Choi, 2015 .

Sexual ad appeals in social media: effects and influences of cultural difference and sexual self-schema

Tom Reichert, Hojoon Choi, Kyunga Yoo, 2020, Global Fashion Management Conference.

Televised food advertising targeting children: An updated content analysis considering age & USDHHS nutritional guidelines

Hojoon Choi, Temple Northup, Merve Erten, 2022, Cogent Arts & Humanities.

How Health Consciousness and Health Literacy Influence Evaluative Responses to Nutrient-Content Claimed Messaging for an Unhealthy Food

Leonard N. Reid, Hojoon Choi, Temple Northup, 2021, Journal of health communication.

Promoting Healthy Menu Choices in Fast Food Restaurant Advertising: Influence of Perceived Brand Healthiness, Brand Commitment, and Health Consciousness

Leonard N. Reid, Hojoon Choi, 2018, Journal of health communication.

Congruity effects and moderating influences in nutrient-claimed food advertising

Leonard N. Reid, Hojoon Choi, 2016 .

Differential Impact of Message Appeals, Food Healthiness, and Poverty Status on Evaluative Responses to Nutrient-Content Claimed Food Advertisements

Leonard N. Reid, Hojoon Choi, 2015, Journal of health communication.

How to Use Health and Nutrition–Related Claims Correctly on Food Advertising: Comparison of Benefit-Seeking, Risk-Avoidance, and Taste Appeals on Different Food Categories

Jeffrey K. Springston, Hojoon Choi, 2014, Journal of health communication.

Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements

Leonard N. Reid, Wendy Macias, Hojoon Choi, 2013 .

Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals

Tom Reichert, Hojoon Choi, Kyunga Yoo, 2016, Current Research on Gender Issues in Advertising.

‘Thinking and feeling’ products and ‘utilitarian and value-expressive’ appeals in contemporary TV advertising: A content analytic test of functional matching and the FCB model

Leonard N. Reid, Hye Jin Yoon, H. Paek, 2012 .

Five Decades of Promotion Techniques in Cigarette Advertising: A Longitudinal Content Analysis

Leonard N. Reid, Hyun Ju Jeong, H. Paek, 2012, Health marketing quarterly.

Promoting Health (Implicitly)? A Longitudinal Content Analysis of Implicit Health Information in Cigarette Advertising, 1954–2003

Leonard N. Reid, Hyun Ju Jeong, H. Paek, 2010, Journal of health communication.

Product, Personality or Prose? Testing Functional Matching Effects in Advertising Persuasion

H. Paek, Hojoon Choi, M. Nelson, 2010 .

Predictors of electronic word-of-mouth behavior on social networking sites in the United States and Korea: Cultural and social relationship variables

Kyung Yul Lee, Hojoon Choi, Hojoon Choi, 2019, Comput. Hum. Behav..

Are nutrient content claims always effective for food ads

Hojoon Choi, 2008 .

Consumer Response to Advertising Endorsers' Sexual Information: Western Individualism vs. Eastern Confucian Conservatism

Hojoon Choi, Jooyoung Kim, Bongchul Kim, 2018 .

Trends in the use of statistics in major advertising journals over four decades

Leonard N. Reid, Hojoon Choi, Kyunga Yoo, 2015 .

DO CONSUMERS TRUST HEALTHY MENU ADVERTISING FROM FAST FOOD BRANDS? INFLUENCE OF BRAND AND CONSUMER-RELATED FACTORS

Leonard N. Reid, Hojoon Choi, J. Hahm, 2020 .

Are nutrient-content claims always effective?

H. Paek, Hojoon Choi, Karen Whitehill King, 2012 .