Kyunga Yoo

Feminism and Advertising: Responses To Sexual Ads Featuring Women

Tom Reichert, Hojoon Choi, Kyunga Yoo, 2020, Journal of Advertising Research.

Factors affecting stickiness and word of mouth in mobile applications

Youn-Kyung Kim, Tae Hyun Baek, Kyunga Yoo, 2016 .

International Journal of Advertising: The Review of Marketing

J. J. Valenti, Leonard N. Reid, Hojoon Choi, 2015 .

Sexual ad appeals in social media: effects and influences of cultural difference and sexual self-schema

Tom Reichert, Hojoon Choi, Kyunga Yoo, 2020, Global Fashion Management Conference.

Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements

Leonard N. Reid, Wendy Macias, Hojoon Choi, 2013 .

Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals

Tom Reichert, Hojoon Choi, Kyunga Yoo, 2016, Current Research on Gender Issues in Advertising.

Trends in the use of statistics in major advertising journals over four decades

Leonard N. Reid, Hojoon Choi, Kyunga Yoo, 2015 .