J. Huh

发表

Perceived Relevance and Privacy Concern Regarding Online Behavioral Advertising (OBA) and Their Role in Consumer Responses

Hyejin Kim, J. Huh, 2017 .

The Influence of Sender Trust and Advertiser Trust on Multistage Effects of Viral Advertising

Ronald J. Faber, Jisu Huh, R. Faber, 2014 .

Media Credibility and Informativeness of Direct-to-Consumer Prescription Drug Advertising

Jisu Huh, Denise E. Delorme, Leonard N. Reid, 2004, Health marketing quarterly.

The Effect of Sponsorship Disclosure in YouTube Product Reviews

J. Huh, Alexander Pfeuffer, Xinyu Lu, 2020, Journal of Current Issues & Research in Advertising.

Effects of anthropomorphic images and narration styles in promotional messages for generic prescription drugs.

J. Schommer, J. Huh, J. Muzumdar, 2013, Research in social & administrative pharmacy : RSAP.

Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites

J. Huh, W. Shin, 2015 .

Content analysis of corporate blogs as a relationship management tool

J. Huh, S. Cho, 2010 .

Perceived Effects of Direct-to-Consumer (DTC) Prescription Drug Advertising on Self and Others: A Third-Person Effect Study of Older Consumers

Jisu Huh, Denise E. DeLorme, Leonard N. Reid, 2006 .

Presentation Matters: Comparison of Cognitive Effects of DTC Prescription Drug Advergames, Websites, and Print Ads

J. Huh, Yoshikazu Suzuki-Lambrecht, Jennifer A. Lueck, 2015 .

How Korean and White Americans Evaluate and Use Online Advertising and Non-advertising Sources for Prescription Drug Information

Leonard N. Reid, J. Huh, D. Delorme, 2013, Therapeutic innovation & regulatory science.

Korean Americans' Prescription Drug Information Seeking and Evaluation and Use of Different Information Sources

Leonard N. Reid, J. Huh, D. Delorme, 2013, Journal of health communication.

Website trust evaluation as cognitive information processing and the moderating role of situational involvement and e-commerce knowledge

J. Huh, Chunsik Lee, 2010 .

Trust in Prescription Drug Brand Websites: Website Trust Cues, Attitude Toward the Website, and Behavioral Intentions

J. Huh, W. Shin, 2014, Journal of health communication.

Cues of Credibility and Price Performance of Life Insurance Comparison Web Sites

J. Huh, R. N. Mayer, B. Cude, 2005 .

Tweens' Online Privacy Risks and the Role of Parental Mediation

Ronald J. Faber, R. Faber, J. Huh, 2012 .

You reap where you sow: a trust-based approach to initial seeding for viral advertising

Jaideep Srivastava, Bhavtosh Rath, Jisu Huh, 2020 .

Seniors' Uncertainty Management of Direct-to-Consumer Prescription Drug Advertising Usefulness

J. Huh, D. Delorme, 2009, Health communication.

Development of Trust Scores in Social Media (TSM) Algorithm and Application to Advertising Practice and Research

Jaideep Srivastava, Alexander Pfeuffer, Jisu Huh, 2017 .

Dietary supplement advertising in the US

Leonard N. Reid, S. An, J. Huh, 2012 .

Source Selection in Prescription Drug Information Seeking and Influencing Factors: Applying the Comprehensive Model of Information Seeking in an American Context

Jisu Huh, Leonard N. Reid, J. Huh, 2011, Journal of health communication.

Operationalizing the Second-Person Effect and Its Relationship to Behavioral Outcomes of Direct-to-Consumer Advertising

Leonard N. Reid, J. Huh, D. Delorme, 2008 .

Direct-to-consumer prescription drug advertising: history, regulation, and issues.

Leonard N. Reid, S. An, J. Huh, 2010, Minnesota medicine.

Is the Information “Fair and Balanced” in Direct-to-Consumer Prescription Drug Websites?

J. Huh, B. Cude, 2004, Journal of health communication.

Effects of different sponsorship disclosure message types on consumers’ trust and attitudes

J. Huh, Alexander Pfeuffer, 2020 .

Comparison of the effects of help-seeking and product-claim direct-to-consumer advertising (DTCA) and the underlying mechanism

J. Huh, Hao Xu, I. Darmawan, 2021, International Journal of Pharmaceutical and Healthcare Marketing.

Urgent topics for advertising research: addressing critical gaps in the literature

J. Huh, Hao Xu, M. Abdollahi, 2022, International Journal of Advertising.

AdBERT: An Effective Few Shot Learning Framework for Aligning Tweets to Superbowl Advertisements

J. Huh, Debarati Das, Jaideep Srivastava, 2022, WNUT.

Technologies in service communication: looking forward

D. Mahr, J. Huh, 2022, Journal of Service Management.

Does Health Information in Mass Media Help or Hurt Patients? Investigation of Potential Negative Influence of Mass Media Health Information on Patients’ Beliefs and Medication Regimen Adherence

J. Huh, Heewon Im, 2017, Journal of health communication.

Effects of conflicting prescription drug information from direct-to-consumer advertising and drug injury advertising on patients' beliefs and medication adherence.

J. Huh, Heewon Im, 2021, Research in social & administrative pharmacy : RSAP.

Perceived effects, mediating influences, and behavioral outcomes of direct-to-consumer prescription drug advertising

J. Huh, 2003 .

Factors Affecting Trust in On-line Prescription Drug Information and Impact of Trust on Behavior Following Exposure to DTC Advertising

Jisu Huh, Leonard N. Reid, J. Huh, 2005, Journal of health communication.

Presumed Influence of DTC Prescription Drug Advertising: Do Experts and Novices Think Differently?

Jisu Huh, Rita Langteau, J. Huh, 2007, Commun. Res..

Age Differences in How Consumers Behave Following Exposure to DTC Advertising

Leonard N. Reid, J. Huh, D. Delorme, 2006, Health communication.

The Information Utility of DTC Prescription Drug Advertising

Leonard N. Reid, J. Huh, D. Delorme, 2004 .

The Third-Person Effect and its Influence on Behavioral Outcomes in a Product Advertising Context:

Jisu Huh, Denise E. Delorme, Leonard N. Reid, 2004, Commun. Res..

Evaluation, Use, and Usefulness of Prescription Drug Information Sources Among Anglo and Hispanic Americans

Jisu Huh, Denise E. DeLorme, Leonard N. Reid, 2010, Journal of health communication.

Pharmaceutical advertising in Korea, Japan, Hong Kong, Australia, and the US: Current conditions and future directions

H. Paek, Hyegyu Lee, J. Huh, 2011 .

Presumed Influence of Direct-to-Consumer (DTC) Prescription Drug Advertising on Patients: The Physician's Perspective

Jisu Huh, Rita Langteau, J. Huh, 2007 .

Relationship Between Exposure to Direct-To-Consumer Prescription Drug Advertising (DTCA) and Patients’ Belief Accessibility and Medication Adherence

J. Huh, Heewon Im, 2019, Health communication.

Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions

Hari Sundaram, Natali Helberger, Jisu Huh, 2020, Journal of Advertising.

Advancing Computational Advertising: Conceptualization of the Field and Future Directions

Edward C. Malthouse, Jisu Huh, E. Malthouse, 2020 .

Considerations for application of computational social science research approaches to digital advertising research

Jisu Huh, J. Huh, 2017 .

The Effects of Message Type and Sponsorship Disclosure in Influencer Marketing of Prescription Drugs

J. Huh, I. Darmawan, 2021, Journal of Global Marketing.

Redundancy Gain Effects in Incidental Exposure to Multiple Ads on the Internet

Sangruo Huang, Jisu Huh, J. Huh, 2018 .

Influence of Consumers’ Temporary Affect on Ad Engagement: A Computational Research Approach

J. Huh, Xinyu Lu, Debarati Das, 2021, Journal of Advertising.

Intentional ad-viewing to support video creators on digital video-sharing platforms

J. Huh, Eunah Kim, 2021, Journal of Marketing Communications.

Scepticism towards DTC advertising

Leonard N. Reid, J. Huh, D. Delorme, 2012 .

Multinational corporate website strategies and influencing factors: A comparison of US and Korean corporate websites

J. Huh, W. Shin, 2009 .

Parental mediation of teenagers' video game playing: Antecedents and consequences

Wonsun Shin, Jisu Huh, J. Huh, 2011, New Media Soc..

A Model of Consumer Response to Over-the-Counter Drug Advertising: Antecedents and Influencing Factors

Leonard N. Reid, J. Huh, D. Delorme, 2016, Journal of health communication.

Do Consumers Avoid Watching Over-the-Counter Drug Advertisements?

Jisu Huh, Denise E. Delorme, Leonard N. Reid, 2015, Journal of Advertising Research.

Do Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans?

Leonard N. Reid, J. Huh, D. Delorme, 2014, Journal of Advertising Research.

Effects of endorser type and testimonials in direct-to-consumer prescription drug advertising (DTCA)

J. Huh, N. S. Bhutada, B. Rollins, 2020 .

Direct-to-Consumer Advertising Skepticism and the Use and Perceived Usefulness of Prescription Drug Information Sources

Leonard N. Reid, J. Huh, D. Delorme, 2009, Health marketing quarterly.

Annual Enrollment Report: Growth in Number of Students Studying Journalism and Mass Communication Slows

L. Becker, J. Huh, Tudor Vlad, 2002 .

Wonsun Shin and Jisu Huh consequences Parental mediation of teenagers ' video game playing : Antecedents and

J. Huh, W. Shin, 2011 .

Do Consumers Believe Advertising is Negatively Affected When Placed near News Perceived as Biased?

Leonard N. Reid, J. Huh, 2007 .

Trustingness & trustworthiness: A pair of complementary trust measures in a social network

Jaideep Srivastava, Chandrima Sarkar, Jisu Huh, 2016, 2016 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM).

Culture and Its Influence on Advertising

J. Huh, Sela Sar, T. Chang, 2009 .

2000 annual survey of journalism & mass communication graduates

Gerald M. Kosicki, L. Becker, J. Huh, 2001 .

Direct-to-consumer prescription drug advertising: understanding its consequences

L. Becker, J. Huh, 2005 .

Predictors of Diversification of Journalism & Mass Communication Faculties 1989–1998

L. Becker, J. Huh, Tudor Vlad, 2003 .

Considerations for application of computational social science research approaches to digital advertising research

J. Huh, Mariko Morimoto, 2017 .

Direct-to-consumer prescription drug advertising: understanding its consequences

L. Becker, J. Huh, 2005 .

Developmental antecedents to children’s responses to online advertising

Wonsun Shin, Ronald J. Faber, Jisu Huh, 2012 .

Seniors’ Perceptions of Prescription Drug Information Sources

Leonard N. Reid, J. Huh, D. Delorme, 2007 .

The state of public research on over-the-counter drug advertising

Leonard N. Reid, S. An, J. Huh, 2010 .