T. Bacile

发表

From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication

Esther Swilley, Christine Ye, Todd J. Bacile, 2014 .

The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants, Observers, and Service Providers during Social Media Service Recovery

Alexis M. Allen, Jeremy S. Wolter, T. Bacile, 2018, Journal of Interactive Marketing.

Selfie-marketing: exploring narcissism and self-concept in visual user-generated content on social media

Alexa K. Fox, T. Bacile, Chinintorn Nakhata, 2017 .

Digital customer service and customer-to-customer interactions: investigating the effect of online incivility on customer perceived service climate

T. Bacile, 2020 .

The value disruption of uncivil other-customers during online service recovery

Jeremy S. Wolter, T. Bacile, Alexandra Krallman, 2020 .

How Online Incivility Affects Consumer Engagement Behavior on Brands’ Social Media

Jeremy S. Wolter, T. Bacile, Pei Xu, 2022, Journal of Service Research.

Customer-to-Customer Interactional Justice: A New Challenge for Service Recovery via Social Media

Alexis M. Allen, Jeremy S. Wolter, T. Bacile, 2018 .

A service perspective: Recognizing the presence of service-like principles within marketing communication via personal media

Todd J. Bacile, T. Bacile, 2013 .

The Klout Challenge: Preparing your Students for Social Media Marketing

T. Bacile, 2013 .

A services perspective for text message coupon customization

Ronald E. Goldsmith, Todd J. Bacile, R. Goldsmith, 2011 .

The entitlement/forgiveness conflict of self-relevant and self-neutral relationships during service failure and recovery

Jeffery S. Smith, Jeremy S. Wolter, T. Bacile, 2019, Journal of Business Research.

Observers’ complaint language perceptions: a new measure to aid social media service recovery evaluations

T. Bacile, 2022, Journal of Marketing Theory and Practice.