Chingching Chang

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Seeing the small picture: Ad-self versus ad-culture congruency in international advertising

Chingching Chang, 2006 .

The effects of ad-induced and context-induced affect on online and offline judgments of health ads

Chingching Chang, 2011 .

The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads

Chingching Chang, Chingching Chang, 2011 .

Diagnostic Advertising Content and Individual Differences: Testing a Resource-Matching Perspective with a Taiwanese Sample

Chingching Chang, Chingching Chang, 2007 .

Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising

Chingching Chang, Chingching Chang, 2013, Health communication.

Ad framing effects for consumption products: An affect priming process

Chingching Chang, 2008 .

Ad–self‐congruency effects: Self‐enhancing cognitive and affective mechanisms

Chingching Chang, 2005 .

The moderating influence of ad framing for ad–self‐congruency effects

Chingching Chang, Chingching Chang, 2005 .

How Mood and Ad-Self-Congruency Affect the Relative Influence of Hedonic Ad Appeals and Utilitarian Ad Appeals on Product Evaluations

Chingching Chang, 2004 .

"Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising

Chingching Chang, Chingching Chang, 2009 .

THE INTERPLAY OF PRODUCT CLASS KNOWLEDGE AND TRIAL EXPERIENCE IN ATTITUDE FORMATION

Chingching Chang, 2004 .

Before–after appeals: a dual-route effect model

Chingching Chang, 2016 .

Ambivalent Attitudes in a Communication Process: An Integrated Model

Chingching Chang, Chingching Chang, 2012 .

The Effect of the Number of Product Subcategories on Perceived Variety and Shopping Experience in an Online Store

Chingching Chang, 2011 .

Methodological Issues in Advertising Research: Current Status, Shifts, and Trends

Chingching Chang, 2017 .

Chronological Age Versus Cognitive Age For Younger Consumers: Implications for Advertising Persuasion

Chingching Chang, 2008 .

Feeling Ambivalent About Going Green

Chingching Chang, Chingching Chang, 2011 .

When New Commercials Do Not Meet Expectations

Chingching Chang, Chingching Chang, 2014 .

Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion

Chingching Chang, 2009 .

Psychological Motives Versus Health Concerns: Predicting Smoking Attitudes and Promoting Antismoking Attitudes

Chingching Chang, 2009, Health communication.

Endorsements move students to choose candidate

V. Lo, R. Wei, Chingching Chang, 2015 .

Effects of the number of advertised brands in a choice set: A metacognitive process

Chingching Chang, Wei-Shan Chang, Wan-Yun Yu, 2019, Psychology & Marketing.

Being Inspired by Media Content: Psychological Processes Leading to Inspiration

Chingching Chang, 2022, Media Psychology.

Ad and brand evaluation in a competitive processing context-The effects of number of attributes and repetition strategies

張卿卿, Chingching Chang, 2004 .

Increasing Mental Health Literacy via Narrative Advertising

Chingching Chang, Chingching Chang, 2008, Journal of health communication.

How short film ads improve brand attitudes: The roles of viewing experiences and consumption visions

Chingching Chang, 2022, Journal of Consumer Behaviour.

Ambivalent Facebook users: Anxious attachment style and goal cognition

Chingching Chang, 2018, Journal of Social and Personal Relationships.

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Chingching Chang, Chung-li Wu, Alex Min-wei Lin, 2021 .

Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences

Chingching Chang, 2012, Journal of Business and Psychology.

The Multiple Mechanisms by Which Watching Dramas Can Repair or Enhance Moods

Chingching Chang, 2022, Journal of Broadcasting & Electronic Media.

When Does Gender Count? Further Insights into Gender Schematic Processing of Female Candidates' Political Advertisements

Chingching Chang, J. Hitchon, 2004 .

Measuring Early Family Experiences: The Validity and Reliability of the Chinese Family-of-Origin Scale (FOS)

Chingching Chang, Y. Chu, 2001 .

Strategic voting revisited: the case of the 2018 Taipei City mayoral election

Chingching Chang, Chung-li Wu, Alex Min-Wei Lin, 2021, Japanese Journal of Political Science.

The Relative Effectiveness of Comparative and Noncomparative Advertising: Evidence for Gender Differences in Information-Processing Strategies

Chingching Chang, 2007 .

Country of Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement

Chingching Chang, Chingching Chang, 2004 .

Personal Values, Advertising, and Smoking Motivation in Taiwanese Adolescents

Chingching Chang, 2005, Journal of health communication.

A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects

Chingching Chang, 2017 .

Ideal Self-Image Congruency as a Motivator for Smoking: The Moderating Effects of Personality Traits

Chingching Chang, 2007, Health communication.

Changing Smoking Attitudes by Strengthening Weak Antismoking Beliefs—Taiwan as an Example

Chingching Chang, 2006, Journal of health communication.

Making unique choices or being like others: How priming self‐concepts influences advertising effectiveness

Chingching Chang, 2010 .

Message framing and interpersonal orientation at cultural and individual levels

Chingching Chang, Chingching Chang, 2010 .

Party Bias in Political-Advertising Processing--Results from an Experiment Involving the 1998 Taipei Mayoral Election

Chingching Chang, 2003 .

Ambivalent Versus Univalent Voters: Perceived Media Influences and Third-Person Perceptions

Ven-Hwei Lo, Chingching Chang, Ran Wei, 2014 .

The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign Strategies

Chingching Chang, 2010, Health communication.

Knowledge about the Gulf Wars

V. Lo, Chingching Chang, 2006 .

Effects of Responsibility Appeals for Pro-Environmental Ads: When Do They Empower or Generate Reactance?

Chingching Chang, 2021 .

Effects of Gender Schematic Processing on the Reception of Political Commercials for Men and Women Candidates

Chingching Chang, J. Hitchon, 1995 .

Context‐induced and ad‐induced affect: Individual differences as moderators

Chingching Chang, 2006 .

Responses to conflicting information in computer-mediated communication: Gender difference as an example

Chingching Chang, Chingching Chang, 2016, New Media Soc..

Inaccuracy in Health Research News: A Typology and Predictions of Scientists' Perceptions of the Accuracy of Research News

Chingching Chang, Chingching Chang, 2015, Journal of health communication.

The Effectiveness of Using a Global Look in an Asian Market

Chingching Chang, 2008, Journal of Advertising Research.

Advertising in Asia: Theories and Implications for Practice

Chingching Chang, Y. Liu-Thompkins, Wei‐Na Lee, 2019, Journal of Advertising.

Enhancing self-consciousness: Implications for the Effectiveness of Ad Appeals

Chingching Chang, Contextual Priming, 2006 .

The Influence of Ambivalence Toward a Communication Source

Chingching Chang, Chingching Chang, 2014, Commun. Res..

The effectiveness of advertising that leverages sponsorship and cause-related marketing

Chingching Chang, 2012 .

Effectiveness of promotional premiums: The moderating role of affective state in different contexts

Chingching Chang, 2009 .

Is that website for me?

Chingching Chang, Chingching Chang, 2012 .

How Individuals Develop Brand Evaluations in Different Contextscthe Relative Impacts of Affect, Self-Relevant Thoughts, and Product-Attribute Thoughts

Chingching Chang, 2005 .

Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences

Chingching Chang, 2012 .

Self-construal and Facebook activities: Exploring differences in social interaction orientation

Chingching Chang, Chingching Chang, 2015, Comput. Hum. Behav..

Mass Media Impact on Voter Response to Women Candidates: Theoretical Development

Chingching Chang, Chingching Chang, J. Hitchon, 1997 .

Men's and Women's Responses to Two-Sided Health News Coverage: A Moderated Mediation Model

Chingching Chang, 2013, Journal of health communication.

How Context-Evoked Affect Influences Responses to Ads for High and Low Involving Products

Chingching Chang, 2007 .

Self-Congruency as a Cue in Different Advertising-Processing Contexts

CHINGCHING CHANG, Chingching Chang, 2002, Commun. Res..

The Impacts of Emotion Elicited By Print Political Advertising on Candidate Evaluation

Chingching Chang, 2001 .

Enhancing Self‐Referencing to Health Messages

Chingching Chang, 2011 .

Repetition Variation Strategies for Narrative Advertising

Chingching Chang, 2009 .

Behavioral Recommendations in Health Research News as Cues to Action: Self-Relevancy and Self-Efficacy Processes

Chingching Chang, 2016, Journal of health communication.

How people tell an ad story: Western vs. Asian styles

Chingching Chang, 2012 .

Political advertising in Taiwan and the US: Across‐cultural comparison of the 1996 presidential election campaigns

Chingching Chang, 2000 .

Self-Control-Centered Empowerment Model: Health Consciousness and Health Knowledge as Drivers of Empowerment-Seeking through Health Communication

Chingching Chang, Chingching Chang, 2019, Health communication.

Motivated Processing

Chingching Chang, 2015 .

How salient pictures in magazine advertisements bias consumers' preference construction: A comparison with product pages in e‐stores applying dual system model

Chingching Chang, 2018 .

Beating the News Blues: Mood Repair Through Exposure to Advertising

Chingching Chang, 2006 .

Why do Caucasian advertising models appeal to consumers in Taiwan?

Chingching Chang, 2014 .

Imagery Fluency and Narrative Advertising Effects

Chingching Chang, 2013 .

Opinions From Others Like You: The Role of Perceived Source Similarity

Chingching Chang, Chingching Chang, 2011 .

Cultural Masculinity/Femininity Influences on Advertising Appeals

Chingching Chang, 2006, Journal of Advertising Research.

Enhancing the Effectiveness of Antismoking Messages via Self-Congruent Appeals

Chingching Chang, Chingching Chang, 2009, Health communication.

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Chingching Chang, 2009 .

The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility Perspective

Chingching Chang, 2006 .

How Branded Videos Can Inspire Consumers and Benefit Brands: Implications for Consumers’ Subjective Well-Being

Chingching Chang, 2020 .

Fake News: Audience Perceptions and Concerted Coping Strategies

Chingching Chang, 2021 .

Guilt Regulation: The Relative Effects of Altruistic Versus Egoistic Appeals for Charity Advertising

Chingching Chang, 2014 .

The Role of Ad‐Evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle Model

Chingching Chang, 2012 .

Cross-Country Comparison of Effects of Early Government Communication on Personal Empowerment during the COVID-19 Pandemic in Taiwan and the United States

Chingching Chang, 2020, Health communication.

Active vs. Passive Ambivalent Voters: Implications for Interactive Political Communication and Participation

Chingching Chang, Chung-li Wu, 2022, Communication Research.

How morality judgments influence humor perceptions of prankvertising

Chingching Chang, 2020 .

News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example

Chingching Chang, 2012, Health communication.

Should Women Emote? Perceptual Bias and Opinion Change in Response to Political Ads for Candidates of Different Genders

Chingching Chang, J. Hitchon, Rhonda Harris, 1997 .

Seeking Scientific Health Information for Empowerment: Empowered-Get-More-Empowered Effects

Chingching Chang, 2021, Science Communication.

Self-Congruency as a Cue in Different Advertising-Processing Contexts

Chingching Chang, 2002, Commun. Res..

Increasing Mental Health Literacy via Narrative Advertising

Chingching Chang, 2008, Journal of health communication.

Politically Mobilizing vs. Demobilizing Media: A Mediation Model

Chingching Chang, 2007 .