M. Macklin

发表

Is it Always as Simple as “Keep it Simple!”?

Norman T. Bruvold, M. Macklin, Carol Lynn Shea, 1985 .

Game-Based Health Education: The Case of Hexacago Health Academy.

M. Macklin, M. Gilliam, Patrick Jagoda, 2018, Journal of STEM outreach.

Do Young Children Understand the Selling Intent of Commercials

M. Macklin, 1985 .

Advertising to children : concepts and controversies

Leslie C Carlson, M. Macklin, 1999 .

The Coordination of Advertising with Couponing in Plans for New Consumer Packaged-Goods

Norman T. Bruvold, M. Macklin, Steven I. Greenbaum, 2015 .

The Influence of Task Demands on Outcomes: Preliminary Findings and Theoretical Implications to Advertising Research Involving Children

M. Macklin, 1983 .

The effects of an advertising retrieval cue on young children's memory and brand evaluations

M. Macklin, 1994 .

Preschoolers' Understanding of the Informational Function of Television Advertising

M. Macklin, 1987 .

The influence of model age on children's reactions to advertising stimuli

M. Macklin, 1990 .

The Role of Brand Names and Visual Cues in Enhancing Memory for Consumer Packaged Goods

M. Macklin, J. McCracken, J. Colleen Mccracken, 1998 .

Preschoolers' Learning of Brand Names from Visual Cues

M. Macklin, 1996 .

Sex Role Stereotyping in Children's Advertising: Current and past Trends

R. Kolbe, M. Macklin, M. Carole Macklin, 1984 .

The Impact of Audiovisual Information on Children's Product-related Recall

M. Macklin, 1994 .