D. T. Kao

发表

Is Cinderella resurging? The impact of consumers' underdog disposition on brand preferences: Underdog brand biography and brand status as moderators

D. T. Kao, 2015 .

The moderating roles of ad claim type and rhetorical style in the ads of competitor brands for diluting the consumers' brand commitment to the existing brands

D. T. Kao, 2016 .

The impact of envy on brand preference: brand storytelling and psychological distance as moderators

D. T. Kao, 2019, Journal of Product & Brand Management.

Do ad metaphors enhance or dilute the consumers' brand preferences? Exploring the moderating role of goal orientation

Lei Zhang, Danny Tengti Kao, Pei-Hsun Wu, 2017 .

The effect of incomplete information on the compromise effect

Danny Tengti Kao, Shih-Chieh Chuang, Yin-Hui Cheng, 2012, Judgment and Decision Making.

The innovativeness effect of market orientation and learning orientation on business performance

D. T. Kao, Chien-Huang Lin, C. Peng, 2008 .

The impact of affective orientation on bank preference as moderated by cognitive load and brand story style

D. T. Kao, Pei-Hsun Wu, 2019, International Journal of Bank Marketing.

The impact of construal level on brand preferences: Ad metaphors and brand biography as moderators

D. T. Kao, A. Yu, Pei-Hsun Wu, 2017 .

Exploring the effect of regulatory focus on ad attitudes: the moderating roles of message sidedness and argument quality.

D. T. Kao, 2012, International journal of psychology : Journal international de psychologie.

Message sidedness in advertising: the moderating roles of need for cognition and time pressure in persuasion.

D. T. Kao, 2011, Scandinavian journal of psychology.

The Effect of Regulatory Focus on Conformity Behavior

Danny Tengti Kao, Shih-Chieh Chuang, Yin-Hui Cheng, 2013 .

“Give me perfection or nothing!”: The impact of perfectionism on product evaluation as moderated by secrecy effect and name volatility

D. T. Kao, Wen‐Ying Ker, 2021, Journal of Consumer Behaviour.

Message Framing in Social Networking Sites

Lei Zhang, Danny Tengti Kao, Shih-Chieh Chuang, 2013, Cyberpsychology Behav. Soc. Netw..

Effect of Perceived Benefits on Reluctance to Trade

Shih-Chieh Chuang, D. T. Kao, Hung-Ming Lin, 2007, Psychological reports.

The role of emotions in the endowment effect

Shih-Chieh Chuang, D. T. Kao, Chien-Huang Lin, 2006 .

Goal orientation and variety seeking behavior: The role of decision task

Danny Tengti Kao, Pei-Hsun Wu, D. T. Kao, 2011 .

The persuasiveness of framed commercial messages: A note on marketing implications for the airline industry

Shih-Chieh Chuang, Pei-Hsun Wu, Chien-Huang Lin, 2006 .

Aspiration and Compromise Effect

Shih-Chieh Chuang, D. T. Kao, Pei-Hsun Wu, 2007, Psychological reports.

The Impact of Transaction Trust on Consumers' Intentions to Adopt M-Commerce: A Cross-Cultural Investigation

Danny Tengti Kao, D. T. Kao, 2009, Cyberpsychology Behav. Soc. Netw..

The impacts of goal orientation, terminology effect, and source credibility on communication effectiveness

D. T. Kao, 2013 .

Price as a quality or sacrifice cue: Role of goal orientation

Shih-Chieh Chuang, D. T. Kao, Chien-Huang Lin, 2007 .

Framing in Healthcare Advertising: The Moderating Effects of Regulatory Focus and Product Category on Advertising Attitudes

D. T. Kao, 2013 .

Message Framing in Social Networking Sites

Shih-Chieh Chuang, D. T. Kao, Lei Zhang, 2013, Cyberpsychology Behav. Soc. Netw..

Should charitable acts be private or publicly visible? A dilemma for charitable organizations

D. T. Kao, Chih-Ming Lin, 2021, Journal of Applied Social Psychology.