D. Alden

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Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis

Dana L. Alden, Wayne D. Hoyer, D. Alden, 1993 .

Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement

Dana L. Alden, Kawpong Polyorat, D. Alden, 2007 .

The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising

Dana L. Alden, Ashesh Mukherjee, Wayne D. Hoyer, 2000 .

Understanding consumer motivations to interact on brand websites in the international marketplace: Evidence from the U.S., China, and South Korea

Qimei Chen, D. Alden, J. B. Kelley, 2016 .

Some Effects of Schematic Processing on Consumer Expectations and Disconfirmation Judgments

Karen H. Smith, Douglas M. Stayman, D. Alden, 1992 .

What is a good medical decision? A research agenda guided by perspectives from multiple stakeholders

Brian J Zikmund-Fisher, Sarah E Lillie, Mary K Goldstein, 2017, Journal of Behavioral Medicine.

SELF-CONSTRUAL AND NEED-FOR-COGNITION EFFECTS ON BRAND ATTITUDES AND PURCHASE INTENTIONS IN RESPONSE TO COMPARATIVE ADVERTISING IN THAILAND AND THE UNITED STATES

Dana L. Alden, Kawpong Polyorat, D. Alden, 2005 .

How perceived brand globalness creates brand value

R. Batra, D. Alden, Jan-Benedict E M Steenkamp, 2002 .

Time will tell: managing post-purchase changes in brand attitude

Qimei Chen, D. Alden, Yi He, 2015, Journal of the Academy of Marketing Science.

Diffusion of Measurement Invariance Assessment in Cross-National Empirical Marketing Research: Perspectives from the Literature and a Survey of Researchers

D. Alden, Michael A. Merz, Yi He, 2008 .

Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences

J. Steenkamp, R. Batra, D. Alden, 2006 .

Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries

V. Ramaswamy, J. Steenkamp, R. Batra, 2000 .

Identifying Global and Culture- Specific Dimensions of Humor in Advertising: A Multinational Analysis

Dana L. Alden, Wayne D. Hoyer, D. Alden, 1993 .

Patient Decision-Making Preference and Physician Decision-Making Style for Contraceptive Method Choice in an Asian Culture: Does Concordance Matter?

D. Alden, M. Y. Merz, L. M. Thi, 2010, Health communication.

Consumer Product Export Opportunities to Liberalizing LDCS A Life-Cycle Approach

D. Alden, K. Gillespie, 1989 .

Bystanders Don’T Just Stand By: the Influence of Social Presence on Service Experience

Qimei Chen, D. Alden, Yi He, 2008 .

Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture

Dana L. Alden, Rajeev Batra, Jan-Benedict E. M. Steenkamp, 1999 .

Global and Cultural Characteristics of Humor in Advertising

Drew Martin, D. Alden, 1996 .

Product Trial and Country-of-Origin:

D. Alden, 1993 .

Time will tell: managing post-purchase changes in brand attitude

Qimei Chen, D. Alden, Yi He, 2015, Journal of the Academy of Marketing Science.

Sex Guilt and Receptivity to Condom Advertising

A. E. Crowley, D. Alden, 1995 .

Cultural targeting and tailoring of shared decision making technology: a theoretical framework for improving the effectiveness of patient decision aids in culturally diverse groups.

A. Stiggelbout, D. Alden, M. Schapira, 2014, Social science & medicine.

The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness

Qimei Chen, D. Alden, Jie Chen, 2022, Journal of International Marketing.

Functional equivalence in cross‐cultural consumer behavior: Gift giving in Japan and the United States

R. Green, D. Alden, 1988 .

Improving the effectiveness of condom advertising: a research note.

A. E. Crowley, D. Alden, 1995, Health marketing quarterly.

The impact of social franchising on the use of reproductive health and family planning services at public commune health stations in Vietnam

D. Alden, A. Ngo, Van Pham, 2010, BMC health services research.

Differences in Implementation Outcomes of a Shared Decision-Making Program for Men with Prostate Cancer between an Academic Medical Center and County Health Care System

D. Alden, M. Inkelas, C. Saigal, 2021, Medical decision making : an international journal of the Society for Medical Decision Making.

Improving Patient Preparedness and Confidence in Discussing Advance Directives for End-of-Life Care with Health Care Providers in the United States and Japan

D. Alden, John M. Friend, 2020, Medical decision making : an international journal of the Society for Medical Decision Making.

Young Adult Preferences for Physician Decision-Making Style in Japan and the United States

D. Alden, M. Y. Merz, Junko Akashi, 2012, Asia-Pacific journal of public health.

Client satisfaction with reproductive health-care quality: integrating business approaches to modeling and measurement.

D. Alden, D. Bhawuk, M. Do, 2004, Social science & medicine.

A categorization approach to analyzing the global consumer culture debate

D. Alden, Michael A. Merz, Yi He, 2008 .

A Market Expansion Ability Approach to Identify Potential Exporters

Robert P. Leone, D. Alden, Yoo S. Yang, 1992 .

Who Decides: Me or We? Family Involvement in Medical Decision Making in Eastern and Western Countries

L. Trevena, Y. Lee, P. Lee, 2018, Medical decision making : an international journal of the Society for Medical Decision Making.

Social Marketing and Consumer Sales Promotion: A Test of Emerging Theory on Promotion Effectiveness for “Maintenance Stage” Consumers

D. Alden, Brian C. Tietje, 1998 .

Country-Of-Origin, Perceived Risk and Evaluation Strategy

Dana L. Alden, Ayn E. Crowley, Wayne D. Hoyer, 1993 .

Managing negative word-of-mouth: the interplay between locus of causality and social presence

Qimei Chen, D. Alden, Yi He, 2019 .

No Man is an Island: the Effect of Social Presence on Negative Word of Mouth Intention in Service Failures

Qimei Chen, D. Alden, Yi He, 2017, Customer Needs and Solutions.

No Man is an Island: the Effect of Social Presence on Negative Word of Mouth Intention in Service Failures

Qimei Chen, D. Alden, Yi He, 2017, Customer Needs and Solutions.

Social Presence in Service Failure: Why It Might not be a Bad Thing

Qimei Chen, D. Alden, Yi He, 2014, Customer Needs and Solutions.

Social presence and service satisfaction: The moderating role of cultural value‐orientation

Qimei Chen, D. Alden, Yi He, 2012 .

A Model of Managerial Response to Sales Promotions

Lenard Huff, D. Alden, 2000 .

Brand Extension Research

Wayne D. Hoyer, D. Alden, Michael A. Merz, 2008 .

Evaluation Strategies of American and Thai Consumers

Wayne D. Hoyer, Douglas M. Stayman, D. Alden, 1994 .

Building Global Brand Communities: Consumer Practices and Creolization

Qimei Chen, D. Alden, Xin Zhao, 2017 .

The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter?

G. Soutar, Petra Riefler, D. Alden, 2013 .

Culture, Self, and Medical Decision Making in Australia and China: A Structural Model Analysis

L. Trevena, Y. Lee, P. Lee, 2019, MDM policy & practice.

Toward a Model of Satisfaction Processing in Social Marketing: The Role of Knowledge among Maintenance Stage Consumers

Steven A. Taylor, M. Goldberg, D. Alden, 1999 .

Global brand positioning and perceptions

M. Akaka, D. Alden, 2010 .

Consumption in the public eye: The influence of social presence on service experience

Dana L. Alden, Yi He, Qimei Chen, 2012 .

Service recommendations and customer evaluations in the international marketplace: Cultural and situational contingencies

Qimei Chen, D. Alden, Yi He, 2010 .

Husband-wife report disagreement A cross-national investigation

R. Peterson, M. O. Attir, A. Jolibert, 1988 .

Brand Positioning Strategies During Global Expansion: Managerial Perspectives from Emerging Market Firms

D. Alden, Angeline Nariswari, 2017 .

The Moderating Roles of Product Category Types and Need For Cognition on the Attitudes Toward Comparative Advertising

D. Alden, K. Polyorat, 2007 .

Social Presence in Service Failure: Why It Might not be a Bad Thing

Qimei Chen, D. Alden, Yi He, 2014 .

Improving Shared Decision Making in Latino Men With Prostate Cancer: A Thematic Analysis

M. Litwin, D. Alden, C. Saigal, 2021, MDM policy & practice.

Culture and medical decision making: Healthcare consumer perspectives in Japan and the United States.

Angela Y. Lee, Qimei Chen, D. Alden, 2015, Health psychology : official journal of the Division of Health Psychology, American Psychological Association.

Online brand community: through the eyes of Self-Determination Theory

James B. Kelley, Dana L. Alden, D. Alden, 2016, Internet Res..

The effects of culturally targeted patient decision aids on medical consultation preparation for Hispanic women in the U.S.: Results from four randomized experiments.

Maria L. Jibaja-Weiss, L. Fraenkel, D. Alden, 2018, Social science & medicine.

Decision Aid Influences on Factors Associated with Patient Empowerment prior to Cancer Treatment Decision Making

D. Alden, 2014, Medical decision making : an international journal of the Society for Medical Decision Making.

Extending a contrast resolution model of humor in television advertising: the role of surprise

Wayne D. Hoyer, Ashesh Mukherjee, D. Alden, 2000 .

Family involvement in medical decision making in Europe and the United States: A replication and extension in five Countries.

J. V. van Weert, D. Alden, F. Arendt, 2022, Social science & medicine.

Antibiotics and upper respiratory infections: the impact of Asian and Pacific Island ethnicity on knowledge, perceived need, and use.

D. Alden, A. Tice, J. Berthiaume, 2006, Ethnicity & disease.

Shared decision making and patient decision aids: knowledge, attitudes, and practices among Hawai'i physicians.

D. Alden, Maria B. J. Chun, John M. Friend, 2013, Hawai'i journal of medicine & public health : a journal of Asia Pacific Medicine & Public Health.

Cultural targeting and tailoring of shared decision making technology: a theoretical framework for improving the effectiveness of patient decision aids in culturally diverse groups.

A. Stiggelbout, D. Alden, M. Schapira, 2014, Social science & medicine.

The Role of Negative Emotions on Adolescent Evaluation of Clinical Reproductive Healthcare Services

Qimei Chen, D. Alden, 2009 .

Managing the Sales Promotion Mix

Lenard Huff, D. Alden, Brian C. Tietje, 1999 .

An Investigation of Consumer Response to Sales Promotions in Developing Markets:N a Three-Country Analysis

Dana L. Alden, Lenard C. Huff, Lenard Huff, 1999 .

How perceived brand globalness creates brand

J. Steenkamp, R. Batra, D. Alden, 2003 .

Measurement Invariance Assessment in Cross-National Marketing Research: A Status Quo Analysis of its Application

D. Alden, Michael A. Merz, Yi He, 2008 .

Choice Strategies and Involvement: a Cross-Cultural Analysis

Wayne D. Hoyer, D. Alden, Guntalee Wechasara, 1989 .

Communications in Social Marketing

M. Basil, D. Alden, S. Deshpande, 2011 .

Culture, Self, and Medical Decision Making in Australia and China: A Structural Model Analysis

L. Trevena, Y. Lee, P. Lee, 2019, MDM policy & practice.

An examination of cognitive factors related to humorousness in television advertising

Wayne D. Hoyer, D. Alden, 1993 .