H. Zourrig

发表

Celebrity endorsements: Investigating the interactive effects of internalization, identification and product type on consumers’ attitudes and intentions

K. Hedhli, Kamel El Hedhli, H. Zourrig, 2021 .

Shopping well-being: Is it just a matter of pleasure or doing the task? The role of shopper's gender and self-congruity

J. Chébat, K. Hedhli, H. Zourrig, 2016 .

Consumers’ motivations and roles in rooting for or against underdog consumer

K. Hedhli, H. Zourrig, 2018 .

Impact of culture on dissatisfied customers: An empirical study

Jean-Charles Chebat, J. Chébat, H. Zourrig, 2010 .

Waiting in a queue with strangers and acquaintances: An integrative model of customer‐to‐customer interactions effect on waiting time evaluation

Jean-Charles Chebat, J. Chébat, H. Zourrig, 2009 .

The effects of cultural tightness and perceived unfairness on Japanese consumers’ attitude towards insurance fraud: the mediating effect of rationalization

H. Zourrig, Jeongsoo Park, 2019, Journal of Financial Services Marketing.

Consumer revenge behavior: A cross-cultural perspective

Jean-Charles Chebat, Roy Toffoli, J. Chébat, 2009 .

Assessing the Psychometric Properties of Hofstede's versus Schwartz's Cultural Values of Chinese Customers

Mengxia Zhang, J. Chébat, H. Zourrig, 2012 .

Dual routes or a one-way to persuasion? The elaboration likelihood model versus the unimodel

Kamel El Hedhli, H. Zourrig, 2022, Journal of Marketing Communications.

The effects of cultural tightness and perceived unfairness on Japanese consumers’ attitude towards insurance fraud: the mediating effect of rationalization

H. Zourrig, Jeongsoo Park, 2019, Journal of Financial Services Marketing.

Image transfer from malls to stores and its influence on shopping values and mall patronage: The role of self-congruity

K. Hedhli, H. Zourrig, Jeongsoo Park, 2017 .

Exploring cultural differences in customer forgiveness behavior

J. Chébat, Roy Toffoli, H. Zourrig, 2009 .

Customers’ coping with interpersonal conflicts in intra and inter-cultural service encounters

J. Chébat, Roy Toffoli, H. Zourrig, 2013, AMS Review.

The effect of cultural tightness–looseness on fraud perception in insurance services

Mengxia Zhang, H. Zourrig, Jeongsoo Park, 2018, International Journal of Quality and Service Sciences.

“In-group love and out-group hate?” A cross cultural study on customers' revenge, avoidance and forgiveness behaviors

J. Chébat, Roy Toffoli, H. Zourrig, 2015 .

Customers’ coping with interpersonal conflicts in intra and inter-cultural service encounters

J. Chébat, Roy Toffoli, H. Zourrig, 2014 .

Shopping well-being: the role of congruity and shoppers’ characteristics

K. Hedhli, H. Zourrig, I. Becheur, 2021 .

The influence of culture on consumer perceptions of deceptiveness

Mengxia Zhang, H. Zourrig, I. Becheur, 2021, Journal of Consumer Marketing.

Smartphone-Based Virtual Reality as an Immersive Tool for Teaching Marketing Concepts

H. Zourrig, 2021, International Journal of Innovative Teaching and Learning in Higher Education.

Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?

Kamel El Hedhli, H. Zourrig, Ibrahim Alnawas, 2023, Journal of Retailing and Consumer Services.

A cross-cultural perspective on consumer perceptions of service failures’ severity: a pilot study

Jean-Charles Chebat, J. Chébat, K. Hedhli, 2014 .

Drivers and outcomes of a shopper-retailer's app relationship

Kamel El Hedhli, H. Zourrig, I. Becheur, 2024, Journal of Retailing and Consumer Services.