I. Becheur

发表

Celebrity endorsements: Investigating the interactive effects of internalization, identification and product type on consumers’ attitudes and intentions

K. Hedhli, Kamel El Hedhli, H. Zourrig, 2021 .

Belief in Fate and Self-Efficacy in Road Safety Advertising Based on Guilt: An Explanation Based on Negotiable Fate

I. Becheur, Khaled Shaaban, Haithem Guizani, 2019, Australasian Marketing Journal.

From Elicitation to Persuasion: Assessing the Structure and Effectiveness of Differential Emotions in Anti-Drunk-Driving Campaigns

Amit Das, I. Becheur, 2018 .

Beyond Brand Personality: Building Consumer–Brand Emotional Relationship

I. Becheur, Oula Bayarassou, Hela Ghrib, 2017 .

The use of negative emotions in health communication messages: Study of the effects of fear, guilt, and shame

P. Valette-Florence, I. Becheur, 2014 .

Shopping well-being: the role of congruity and shoppers’ characteristics

K. Hedhli, H. Zourrig, I. Becheur, 2021 .

The influence of culture on consumer perceptions of deceptiveness

Mengxia Zhang, H. Zourrig, I. Becheur, 2021, Journal of Consumer Marketing.

“Fight or flight”: coping responses to brand hate

P. Valette-Florence, I. Becheur, Oula Bayarassou, 2020, Journal of Product & Brand Management.

Consumers' Attachment and Commitment to Brands and Media Titles: the Role of Emotions

P. Valette-Florence, I. Becheur, R. Valette-Florence, 2011 .

MODELING THE EFFECTS OF FEAR, GUILT AND SHAME IN ANTI-ALCOHOL PERSUASIVE COMMUNICATION

P. Valette-Florence, I. Becheur, Hayan Dib, 2007 .

Drivers and outcomes of a shopper-retailer's app relationship

Kamel El Hedhli, H. Zourrig, I. Becheur, 2024, Journal of Retailing and Consumer Services.