P. Martínez

发表

Determinants of Electronic Word-of-Mouth on Social Networking Sites About Negative News on CSR

María del Mar García-de los Salmones, Ángel Herrero, P. Martínez, 2020, Journal of Business Ethics.

Determinants of eWOM on hospitality CSR issues. In Facebook we trust?

María del Mar García-de los Salmones, Ángel Herrero, P. Martínez, 2020 .

CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction

P. Martínez, I. Bosque, 2013 .

Measuring Corporate Social Responsibility in tourism: Development and validation of an efficient measurement scale in the hospitality industry

Andrea Pérez, P. Martínez, I. Rodríguez del Bosque, 2013 .

Exploring the Role of CSR in the Organizational Identity of Hospitality Companies: A Case from the Spanish Tourism Industry

Andrea Pérez, P. Martínez, I. Rodríguez del Bosque, 2014 .

CSR influence on hotel brand image and loyalty

Andrea Pérez, P. Martínez, I. Bosque, 2014 .

Enhancing customer-based brand equity through CSR in the hospitality sector

P. Martínez, N. Nishiyama, 2019 .

Customer loyalty: exploring its antecedents from a green marketing perspective

P. Martínez, 2015 .

Introduction to the Academic Perspectives of CSR Measurement

Patricia López Martínez, Ignacio Rodríguez del Bosque, P. Martínez, 2013 .

Perspectives and practices of CSR in the hospitality industry: analyzing a case study.

P. Martínez, I. Bosque, 2013 .

Explaining Consumer Behavior in the Hospitality Industry: CSR Associations and Corporate Image

P. Martínez, I. Bosque, 2015 .

The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry

Andrea Pérez, P. Martínez, I. Rodríguez del Bosque, 2013 .

Corporate images and customer behavioral intentions in an environmentally certified context: Promoting environmental sustainability in the hospitality industry

Ángel Herrero, P. Martínez, Raquel Gomez-Lopez, 2019, Corporate Social Responsibility and Environmental Management.

An examination of the determining factors of users’ intentions to share corporate CSR content on Facebook

Ángel Herrero, P. Martínez, Maria del Mar García de los Salmones, 2021, Current Issues in Tourism.

THE ROLE OF CONSUMER IDENTIFICATION ON THE EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER BEHAVIOUR IN THE SPANISH HOTEL

P. Martínez, 2016 .

Sustainability Dimensions: A Source to Enhance Corporate Reputation

P. Martínez, I. Rodríguez del Bosque, 2014 .

CSR communication on Facebook: attitude towards the company and intention to share

María del Mar García de los Salmones, Ángel Herrero, P. Martínez, 2021 .

A big data-centric architecture metamodel for Industry 4.0

Marta E. Zorrilla, Patricia López Martínez, Marta Zorrilla, 2021, Future Gener. Comput. Syst..

Modeling distributed real-time systems with MAST 2

Patricia López Martínez, José M. Drake, J. Javier Gutiérrez, 2013, J. Syst. Archit..

DETERMINATION OF THE ROLE OF CONSUMERS’ DEMOGRAPHIC CHARACTERISTICS IN THE LOYALTY FORMATION PROCESS BASED ON SOCIALLY RESPONSIBLE ASPECTS

P. Martínez, I. Bosque, 2018 .