D. Bennett

发表

Understanding Bad-Boy Celebrity Endorser Effectiveness: The Fantasy-Based Relationship, Hedonic Consumption, and Congruency Model

E. Miller, D. Bennett, W. Diamond, 2018, Journal of Current Issues & Research in Advertising.

Riding the subscription box wave: Understanding the landscape, challenges, and critical success factors of the subscription box industry

Y. Andonova, Nwamaka A. Anaza, D. Bennett, 2021 .