Sonia Carcelén

The Effects of Digital Media Advertising Content on Message Acceptance or Rejection: Brand Trust as a Moderating Factor

Sonia Carcelén, Teresa Pintado, Joaquín F. Sánchez, 2017 .

Are consumers more rational and informed purchasers during recession periods? The role of Private Labels and retailing strategies

Sonia Carcelén, M. Puelles, Mónica Díaz-Bustamante, 2016 .

Image of Luxury Brands

Sonia Carcelén, M. Puelles, Mónica Díaz-Bustamante, 2016 .

The Role of Private Labels in the Organic Food Market

Sonia Carcelén, Miguel Llorens, 2019, Urban Agriculture and Food Systems.

Mobile phone useby university students in Madrid: a management-based typology during times of learning

Sonia Carcelén, Montserrat Mera, J. Irisarri, 1970, Communication & Society.