Carrie La Ferle

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The Importance of Perceived Endorser Credibility in South Korean Advertising

Sejung Marina Choi, Carrie La Ferle, Carrie La Ferle, 2005 .

Studying the impact of religious symbols on domestic violence prevention in India: applying the theory of reasoned action to bystanders' reporting intentions

Sidharth Muralidharan, Carrie La Ferle, Sanjukta A. Pookulangara, 2018 .

Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions

Wei-Na Lee, Carrie La Ferle, Wei‐Na Lee, 2005, Journal of Advertising Research.

Role-Taking: Enhancing the Online Experience

Steven M. Edwards, Carrie La Ferle, 2003 .

Saving Behavior Messaging: Gain/Loss Framing, Self/Family Orientations, and Individual Differences in Collectivism

Hye Jin Yoon, Carrie La Ferle, 2018 .

Internet Diffusion in Japan: Cultural Considerations

Steven M. Edwards, Carrie La Ferle, Yutaka Mizuno, 2002, Journal of Advertising Research.

Product Placement: How Brands Appear on Television

Carrie La Ferle, Steven M. Edwards, Carrie La Ferle, 2006 .

Religious symbolism in the digital realm: A social advertising approach to motivate bystanders to aid victims of cyberbullying

Sidharth Muralidharan, Carrie La Ferle, 2018, International Journal of Consumer Studies.

Teens' Use of Traditional Media and the Internet

Wei-Na Lee, Carrie La Ferle, Steven M. Edwards, 2000, Journal of Advertising Research.

Using Guilt and Shame Appeals from an Eastern Perspective to Promote Bystander Intervention: A Study of Mitigating Domestic Violence in India

Sidharth Muralidharan, Carrie La Ferle, E. Kim, 2019, Journal of Advertising.

Can Divine Intervention Aid in Domestic Violence Prevention? An Analysis of Bystanders' Advertising Attitudes and Reporting Intentions in India

Sidharth Muralidharan, Carrie La Ferle, Sanjukta A. Pookulangara, 2018 .

Exploring the Differential Effects of Religious and Spiritual Cues in Online Advertising: A Study of U.S. Christians and the Nonreligious during COVID-19

Sidharth Muralidharan, Carrie La Ferle, Osnat Roth-Cohen, 2022, Journal of Advertising.

A normative approach to motivating savings behavior: the moderating effects of attention to social comparison information

Hye Jin Yoon, Steven M. Edwards, Carrie La Ferle, 2016 .

Insights about the Ethical and Moral State of Advertising Practitioners

Carrie La Ferle, Pamela A. Richardson-Greenfield, 2021 .

Religion in Domestic Violence Prevention PSAs: The Role of Religiosity in Motivating Christian Bystanders to Intervene

Sidharth Muralidharan, Carrie La Ferle, 2019, Journal for the Scientific Study of Religion.

The Importance of Spiritual Consumption, Religious Expression and Subjective Well-Being among Christians in the US during COVID-19

Sidharth Muralidharan, Carrie La Ferle, Osnat Roth-Cohen, 2022, Journal of Religion and Health.

Examining the Influence of Culture on Perceived Source Credibility of Asian Americans & the Mediating Role of Similarity

Carrie La Ferle, Mariko Morimoto, 2008 .

Dual Attitudes toward the Model’s Race in Advertising

Steven M. Edwards, Carrie La Ferle, Eunsun Lee, 2014 .

Norm Effects on Gender in Social Marketing Advertising Campaigns Promoting Savings Behavior

Hye Jin Yoon, Steven M. Edwards, Carrie La Ferle, 2017 .

Language and advertising effectiveness: code-switching in the Korean marketplace

Doohwang Lee, Jungsun Ahn, Carrie La Ferle, 2017 .

Does Gender Impact the Perception of Negative Information Related to Celebrity Endorsers?

Steven M. Edwards, Carrie La Ferle, 2009 .

The Role Played by Self-Focused Emotional Ad Appeals on Intentions to Call a Domestic Violence Helpline: Exploring Guilt, Hope, and the Independent Self-Construal in an Indian Context

Sidharth Muralidharan, Carrie La Ferle, Lauren Howard, 2020 .

Are we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the U.S.A.

Yongjun Sung, Sidharth Muralidharan, Carrie La Ferle, 2017 .

Convergence across American and Korean young adults: socialisation variables indicate the verdict is still out

Carrie La Ferle, Sejung Marina Choi, 2004 .

“Mirror, mirror, on the wall. Who is the greenest of them all?” the impact of green advertising cues on generational cohorts

Sidharth Muralidharan, Carrie La Ferle, Osnat Roth-Cohen, 2023, International Journal of Advertising.

The Impact of Life-Stage on Asian American Females' Ethnic Media Use, Ethnic Identification, and Attitudes Toward Ads

Carrie La Ferle, Mariko Morimoto, 2009 .

Would Shaming or Instilling Hope in Indian Bystanders Lead to Positive Reporting Intentions? Examining the Impact of Emotional Appeals and Perceived Social Support in Domestic Violence Prevention PSAs

Sidharth Muralidharan, Carrie La Ferle, 2020, Journal of Nonprofit & Public Sector Marketing.

The Digitalization of Religion: Smartphone Use and Subjective Well‐Being during COVID‐19

Sidharth Muralidharan, Carrie La Ferle, Osnat Roth-Cohen, 2023, Journal for the Scientific Study of Religion.

How religiosity and spirituality influences the ecologically conscious consumer psychology of Christians, the non-religious, and atheists in the United States

Sidharth Muralidharan, Carrie La Ferle, Osnat Roth-Cohen, 2024, Archive for the Psychology of Religion.

Diversity, equity, and inclusion (DEI) among generational cohorts: investigating attitude towards disabled models and advertising effectiveness

Sidharth Muralidharan, Carrie La Ferle, Osnat Roth-Cohen, 2024, International Journal of Advertising.