Roobina Ohanian

Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness

Roobina Ohanian, 1990 .

The impact of celebrity spokespersons' perceived image on consumers' intention to purchase.

Roobina Ohanian, 1991 .

Recent Trends in the Law of Endorsement Advertising: Infomercials, Celebrity Endorsers and Nontraditional Defendants in Deceptive Advertising Cases

Roobina Ohanian, C. L. Kertz, 1991 .

Application of Primacy-Recency in Comparative Advertising

Roobina Ohanian, Isabella C. M. Cunningham, Roobina Ohanian, 2012 .

Source-Credibility Scale

Roobina Ohanian, Roobina Ohanian, 2018 .