I. Mir

发表

Users on Social Network Sites—Flight from Reality and Its Effects on Acceptance of Social Network Advertising: A Gratification Perspective

I. Mir, 2017 .

Impact of Entertainment Motivational Drivers on User Acceptance of Online Social Network Banner Advertising: A Gratification Perspective

I. Mir, 2017 .

Consumer Attitudinal Insights about Social Media Advertising: A South Asian Perspective

Imran Anwar Mir, I. Mir, 2012 .

Effects of Pre-Purchase Search Motivation on User Attitudes toward Online Social Network Advertising: A Case of University Students

I. Mir, Imran A Mir, 2014 .

Journal of Internet Banking and Commerce Effects of Beliefs and Concerns on User Attitudes toward Online Social Network Advertising and Their Ad Clicking Behavior

I. Mir, 2022 .

Factors affecting consumer attitudes and intentions toward user-generated product content on YouTube

K. Rehman, I. Mir, 2013 .

Some hidden truths about workplace environment

M. Rizwan, I. Mir, S. Azhar, 2013 .

Examination of attitudinal and intentional drivers of non-deceptive counterfeiting in a South Asian context

I. Mir, 2013 .

Information Verification Motivation and its Influence on Users’ Social Media Advertising Evaluation and Outcome Behaviors

I. Mir, 2021, Pakistan Social Sciences Review.

3. AN ANALYSIS OF THE IMPACT OF FISCAL DECENTRALIZATION (FD) ON BUDGET DEFICIT IN PAKISTAN

Zahir Uddin Arif, I. Mir, A. K. M. Saifur, 2012 .

Self-Escapism Motivated Online Shopping Engagement: A Determinant of Users’ Online Shopping Cart Use and Buying Behavior

I. Mir, 2021, Journal of Internet Commerce.

DIMENSIONALITY AND EFFECTS OF INFORMATION MOTIVATION ON USERS’ ONLINE SOCIAL NETWORK ADVERTISING ACCEPTANCE

IMRAN ANWAR MIR, I. Mir, 2018 .

Innovative Process Management: A Strategic Weapon to Succeed in a Dynamic and Hyper Competitive Environment

Imran Anwar Mir, I. Mir, 2011 .

Two Wing Models of Sales Promotion: Theorization and Examination

I. Mir, 2012 .

Journal of Internet Banking and Commerce Verification of Social Impact Theory Claims in Social Media Context

Arshad Zaheer, Imran Mir, Arshad Zaheer, 2022 .

Attitudinal and Direct Association between Personal Value Beliefs and Users’ Banner Ad-Click Response on Social Network Sites

I. Mir, 2021, Pakistan Social Sciences Review.

Consumer Attitude towards M-Advertising Acceptance: A Cross-Sectional Study

Imran Mir, I. Mir, 2011 .

A Motivational Cognitive Mechanism Model of Online Social Network Advertising Acceptance: The Role of Pre-purchase and Ongoing Information Seeking Motivations

I. Mir, 2021, Journal of Creative Communications.

ONVAREF: A decision support system for onion varietal reference

S A Mir, I A Mir, N Ahmad, 2013 .

Analyzing the Influence of Social Media Influencer’s Attributes and Content Esthetics on Endorsed Brand Attitude and Brand-Link Click Behavior: The Mediating Role of Brand Content Engagement

J. Salo, I. Mir, 2023, Journal of Promotion Management.