Leonids Aleksandrovs

发表

How Consumers’ Media Usage Influences the Advertising Media Mix that Maximizes Campaign Recognition

P. Goos, P. D. Pelsmacker, Leonids Aleksandrovs, 2015 .

Mixed-Media Modeling May Help Optimize Campaign Recognition and Brand Interest

P. Goos, Patrick De Pelsmacker, Leonids Aleksandrovs, 2015, Journal of Advertising Research.

How consumers’ media usage creates synergy in advertising campaigns

David Martens, P. Goos, Patrick De Pelsmacker, 2018 .

How to Mix Brand Placements in Television Programmes to Maximise Effectiveness

P. Goos, Patrick De Pelsmacker, Leonids Aleksandrovs, 2016 .

Using mixture‐amount modeling to optimize the advertising media mix and quantify cross‐media synergy for specific target groups

Peter Goos, Patrick De Pelsmacker, Nathalie Dens, 2019, Applied Stochastic Models in Business and Industry.