Jesús Gutiérrez Cillán

Designing Effective Websites: The Moderating Role of User Internet Experience

Rebeca San Jos Cabezudo, Ana María Gutiérrez Arranz, Jesús Gutiérrez Cillán, 2008 .

The interaction of dependence and trust in long‐term industrial relationships

Jesús Gutiérrez Cillán, Carmen Camarero Izquierdo, 2004 .

The role of loyalty programs in behavioral and affective loyalty

Ana María Gutiérrez Arranz, Jesús Gutiérrez Cillán, Blanca Garcı́a Gómez, 2006 .

The consumer's relational commitment: main dimensions and antecedents

Jesús Gutiérrez Cillán, Carmen Camarero Izquierdo, Sonia San Martín Gutiérrez, 2004 .

How brand post content contributes to user's Facebook brand-page engagement. The experiential route of active participation

Rebeca San Jos Cabezudo, Jesús Gutiérrez Cillán, Carmen Camarero Izquierdo, 2017 .

The impact of customer relationship marketing on the firm performance: a Spanish case

Jesús Gutiérrez Cillán, Carmen Camarero Izquierdo, Sonia San Martín Gutiérrez, 2005 .

Drivers of customer likelihood to join grocery retail loyalty programs. An analysis of reward programs and loyalty cards

Ana María Gutiérrez Arranz, Jesús Gutiérrez Cillán, Blanca Garcı́a Gómez, 2012 .