Yunmi Choi

Are Social Marketing and Advertising Communications (SMACs) Meaningful?: A Survey of Facebook User Emotional Responses, Source Credibility, Personal Relevance, and Perceived Intrusiveness

Jon D. Morris, Yunmi Choi, I. Ju, 2016 .

Trust Me, I Am Your News Channel

Yunmi Choi, Jihyun Kim, D. Axelrod, 2015 .

Creating Nostalgic Advertising Based on the Reminiscence Bump: Diachronic Relevance and Purchase Intent

Jon D. Morris, S. Bluck, Yunmi Choi, 2016 .