I. Ju

Are Social Marketing and Advertising Communications (SMACs) Meaningful?: A Survey of Facebook User Emotional Responses, Source Credibility, Personal Relevance, and Perceived Intrusiveness

Jon D. Morris, Yunmi Choi, I. Ju, 2016 .

Facebook fan page: the effect of perceived socialness in consumer–brand communication

I. Ju, J. K. Hammick, Ilyoung Ju, 2018 .

The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising

Qimei Chen, I. Ju, Bin Shen, 2017 .