Eunice Kim

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Brand followers

Yongjun Sung, Eun Sook Kwon, Eunice Kim, 2014 .

Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post

Susanna S. Lee, Eunice Kim, 2020, Journal of Global Fashion Marketing.

Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language

Eunice Kim, Linwan Wu, Taylor Jing Wen, 2020, International Journal of Advertising.

#Me and brands: understanding brand-selfie posters on social media

Sejung Marina Choi, Yongjun Sung, Eunice Kim, 2018, Electronic Word of Mouth as a Promotional Technique.

Why we post selfies: Understanding motivations for posting pictures of oneself

Sejung Marina Choi, Yongjun Sung, Eunice Kim, 2016 .

Keep the Social in Social Media: The Role of Social Interaction in Avatar-Based Virtual Shopping

Sejung Marina Choi, Yongjun Sung, Eunice Kim, 2013 .

The Role of Consumer Affect on Visual Social Networking Sites: How Consumers Build Brand Relationships

Jon D. Morris, Eunice Kim, Aqsa Bashir, 2018 .

Engaging consumers and building relationships in social media

Eunice Kim, Minette E. Drumwright, M. Drumwright, 2016 .

Consumer engagement and relationship building in social media : the effects of consumer self-determination and social relatedness

Eunice Kim, Eunice Eun-Sil Kim, 2014 .

Exploring the Effects of External Brand Placement on Game Players’ Processing of In-Game Brand

M. Eastin, Eunice Kim, 2011 .

External Brand Placement: The Effects on Game Players’ Processing of an In-Game Brand

M. Eastin, Eunice Kim, 2015 .

Predicting Consumer Avoidance of Native Advertising on Social Networking Sites: A Survey of Facebook Users

Eunice Kim, Y. Chung, 2021 .

Increasing exergame physical activity through self and opponent avatar appearance

Jorge Peña, Eunice Kim, Eunice Kim, 2014, Comput. Hum. Behav..

Effect of Cognitive Reserve on Children With Traumatic Brain Injury

Eunice Kim, J. Donders, 2019, Journal of the International Neuropsychological Society.

Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior

Yongjun Sung, Sejung Marina Choi, Eunice Kim, 2016, Comput. Hum. Behav..

Metaphor as Visual Thinking in Advertising and Its Effects: Focus on Brand Familiarity and Product Involvement

Eunice Kim, Jihye Kim, Soojin Kim, 2017 .

To App or Not to App: Engaging Consumers via Branded Mobile Apps

Yongjun Sung, Jhih-Syuan Lin, Eunice Kim, 2013 .

Facilitating mobility for psychologists: Comparisons with and lessons from other health care professions.

Eunice Kim, L. Vandecreek, 2003 .

Brand followers' retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth

Yongjun Sung, Eunice Kim, Hamsu Kang, 2014, Comput. Hum. Behav..

Using Twitter for prenatal health promotion: encouraging a multivitamin habit among college-aged females.

Michael Mackert, Eunice Kim, Erin Donovan-Kicken, 2012, Studies in health technology and informatics.