Jami A. Fullerton

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‘Why do they hate us?’ International attitudes towards America, American brands and advertising

Jami A. Fullerton, 2005 .

Statistics Anxiety and Math Aversion among Advertising Students

Jami A. Fullerton, Don Umphrey, 2002 .

The Math Problem

Jami A. Fullerton, A. Kendrick, 2013 .

Exploring relationships between nation branding and foreign direct investment

Jami A. Fullerton, John Schoeneman, 2022, Place Branding and Public Diplomacy.

The US Peace Corps as a public diplomacy strategy

Jami A. Fullerton, Matthew T. Palmer, Eugene Bempong Nyantakyi, 2021, Place Branding and Public Diplomacy.

Strategic Uses of Mediated Public Diplomacy

Jami A. Fullerton, A. Kendrick, 2013 .

Would I go? US citizens react to a Cuban tourism campaign

Sheri J. Broyles, Jami A. Fullerton, A. Kendrick, 2015 .

Nation Branding and Russia: Prospects and Pitfalls

Jami A. Fullerton, K. Dinnie, Jeremy Morris, 2008 .

Dimensions of News Media Literacy Among U.S. Advertising Students

Jami A. Fullerton, A. Kendrick, 2019, Journal of Advertising Education.

Advertising as Public Diplomacy: Attitude Change among International Audiences

Jami A. Fullerton, A. Kendrick, 2004, Journal of Advertising Research.

Mentors and Minority Advertising Students: A Survey of the 2017 Most Promising Multicultural Student Class

Jami A. Fullerton, A. Kendrick, 2017 .

Perceptions of Advertising in the Newly Independent States: Kazakhstan Students' Beliefs about Advertising

Jami A. Fullerton, T. Weir, 2002 .

Identifying Sports Diplomacy Resources as Soft Power Tools

M. Talebpour, Jami A. Fullerton, H. J. Nooghabi, 2019, Place Branding and Public Diplomacy.

Converting sports diplomacy to diplomatic outcomes: Introducing a sports diplomacy model

M. Talebpour, Jami A. Fullerton, M. Ranjkesh, 2018, International Area Studies Review.

Can US advertising students recognize an ad in editorial’s clothing (native advertising)? A partial replication of the Stanford “Evaluating information” test

Jami A. Fullerton, A. Kendrick, 2019, Journal of Marketing Communications.

Statistics anxiety and math aversion among advertising students

Jami A. Fullerton, Don Umphrey, 2016 .

Factors Contributing to Anti-Americanism Among People Abroad: A Retrospective View from the Frontlines of U.S. Public Diplomacy

Jami A. Fullerton, A. Kendrick, K. Fitzpatrick, 2011 .

Identifying the conceivable diplomatic outcomes of Sport Diplomacy initiatives

M. Talebpour, Jami A. Fullerton, Mohammad Deheshti, 2022, International Area Studies Review.

Americans’ attitudes toward South Africa: A study of country reputation and the 2010 FIFA World Cup

Jami A. Fullerton, Derina R. Holtzhausen, 2012 .

Americans’ attitudes toward South Africa: A study of country reputation and the 2010 FIFA World Cup

Jami A. Fullerton, Derina R. Holtzhausen, 2012, Place Branding and Public Diplomacy.

Profiles of Advertising Students: Are “Creatives” Different From the Rest?

Jami A. Fullerton, A. Kendrick, 2017 .

Advertising Student Career Preferences: A National Survey

Jami A. Fullerton, A. Kendrick, Connie Frazier, 2009 .

Would I go? US citizens react to a Cuban tourism campaign

Sheri J. Broyles, Jami A. Fullerton, A. Kendrick, 2015, Place Branding and Public Diplomacy.

Brand Borat? Americans' reaction to a Kazakhstani place branding campaign

Jami A. Fullerton, A. Kendrick, C. Wallis, 2008 .

Attitude change among U.S. adults after the Castro-Obama announcement: the role of soft power in agenda setting

Jami A. Fullerton, A. Kendrick, S. Broyles, 2017, Palgrave Communications.

Identifying Sports Diplomacy Resources as Soft Power Tools

M. Talebpour, Jami A. Fullerton, H. J. Nooghabi, 2019, Place Branding and Public Diplomacy.

Principles of Strategic Communication

Jami A. Fullerton, B. Lewis, Derina R. Holtzhausen, 2021 .

Attitudes toward Grades among Advertising Majors

Jami A. Fullerton, Don Umphrey, 2004 .

THE EFFECTS OF USING “REAL WOMEN” IN ADVERTISING By DANASUE AMBER REMKE

Jami A. Fullerton, M. Payton, B. Lewis, 2011 .

An Analysis of Attitudes toward Statistics: Gender Differences among Advertising Majors.

Jami A. Fullerton, Don Umphrey, Don Umphrey, 2001 .

Country reputation as a moderator of tourism advertising effectiveness

Jami A. Fullerton, A. Kendrick, 2017 .

Australia tourism advertising: A test of the bleed-over effect among US travelers

Jami A. Fullerton, A. Kendrick, 2011 .

Australian student reactions to US tourism advertising: A test of advertising as public diplomacy

Gayle Kerr, Jami A. Fullerton, A. Kendrick, 2009 .

Attitudes towards American brands and Brand America

Gayle Kerr, Jami A. Fullerton, A. Kendrick, 2007 .

U.S.-Produced Entertainment Media and Attitude Toward Americans

Jami A. Fullerton, A. Kendrick, Matthew Hamilton, 2007 .

An Analysis of Career Aspirations of 1,200 U.S. Advertising Students

Jami A. Fullerton, A. Kendrick, Connie Frazier, 2006 .

Challenging, Fun and Pays Well: Top Advertising Students Describe their Ideal Jobs

Jami A. Fullerton, A. Kendrick, 2003 .

Employment Preferences of Students in the 2001 AAF National Student Advertising Competition

Jami A. Fullerton, A. Kendrick, 2002 .

A Comparison of Advertising and Public Relations Students on Ethics: Attitudes and Predicted Behavior

Jami A. Fullerton, A. Kendrick, L. McKinnon, 2019, Southwestern Mass Communication Journal.

Advertising Ethics

Jami A. Fullerton, A. Kendrick, L. McKinnon, 2013 .

Advertising Student Interns: Career Preferences and Ethical Issues

Jami A. Fullerton, A. Kendrick, Mallorie Rodak, 2010 .

The 2010 FIFA World Cup and South Africa: A study of longer-term effects and moderators of country reputation

Jami A. Fullerton, Derina R. Holtzhausen, 2015 .

Social Responsibility in Advertising

Jami A. Fullerton, A. Kendrick, Yeo Jung Kim, 2013 .

Diplomatic relations and tourism advertising effectiveness: U.S. travel interest to Cuba

Sheri J. Broyles, Jami A. Fullerton, A. Kendrick, 2019 .

Perceptions of gun violence in the US as a moderator of international tourism advertising effectiveness

Jami A. Fullerton, A. Kendrick, 2015 .

Perceptions of gun violence in the US as a moderator of international tourism advertising effectiveness

Jami A. Fullerton, A. Kendrick, 2014, Place Branding and Public Diplomacy.

Perceptions of Work/Life Balance Among U.S. Advertising Students: A Study of Gender Differences

Jami A. Fullerton, A. Kendrick, 2014 .

Portrayal of Men and Women in U.S. Spanish-Language Television Commercials

Jami A. Fullerton, A. Kendrick, 2000 .

A Nationwide Survey of Advertising Students' Attitudes about Advertising

Jami A. Fullerton, A. Kendrick, Connie Frazier, 2008 .

International attitudes toward America

Jami A. Fullerton, A. Kendrick, Olga Randolph, 2010 .