Pamela Lowrey

Exploring the Role of Memory for Self-Selected Ad Experiences: Are Some Advertising Media Better Liked Than Others?

Sharon Shavitt, Patrick T. Vargas, S. Shavitt, 2004 .

Public Attitudes Toward Advertising: More Favorable Than You Might Think

James E. Haefner, Sharon Shavitt, S. Shavitt, 1998 .

The Ad Medium Is the Message: Public Attitudes Toward Advertising Depend On the Ad Medium

S. Shavitt, Pamela Lowrey, 2001 .