Andrea C. Morales

发表

Spillover Effects: How Consumers Respond to Unexpected Changes in Price and Quality

R. Meyer, N. Janakiraman, Andrea C. Morales, 2006 .

Giving Firms an “E” for Effort: Consumer Responses to High-Effort Firms

Andrea C. Morales, 2005 .

Consumer Contamination: How Consumers React to Products Touched by Others

Jennifer J. Argo, D. Dahl, J. Argo, 2006 .

I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others

Brent McFerran, Darren W. Dahl, Gavan J. Fitzsimons, 2010 .

Might an overweight waitress make you eat more? How the body type of others is sufficient to alter our food consumption

Brent McFerran, Darren W. Dahl, Gavan J. Fitzsimons, 2010 .

The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase

Stephen M. Nowlis, S. Nowlis, Andrea C. Morales, 2013 .

Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization

Barbara E. Kahn, Leigh McAlister, Susan M. Broniarczyk, 2005 .

Product Contagion: Changing Consumer Evaluations through Physical Contact with “Disgusting” Products

Gavan J. Fitzsimons, G. Fitzsimons, Andrea C. Morales, 2007 .

The Effects of Reduced Food Size and Package Size on the Consumption Behavior of Restrained and Unrestrained Eaters

Stephen M. Nowlis, N. Mandel, S. Nowlis, 2008 .

The Dark Side of Scarcity Promotions: How Exposure to Limited-Quantity Promotions Can Induce Aggression

Brent McFerran, Darren W. Dahl, Kirk Kristofferson, 2016 .

The flip side of vanity sizing: How consumers respond to and compensate for larger than expected clothing sizes☆

D. Dahl, Andrea C. Morales, Joandrea Hoegg, 2014 .

Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices

D. Dahl, Brent McFerran, Andrea C. Morales, 2016 .

How Disgust Enhances the Effectiveness of Fear Appeals

Gavan J. Fitzsimons, G. Fitzsimons, Andrea C. Morales, 2012 .

The Role of Accent Standardness in Message Preference and Recall

Andrea C. Morales, Eric Yorkston, Maura L. Scott, 2012 .

Positive Consumer Contagion: Responses to Attractive Others in a Retail Context

Jennifer J. Argo, Darren W. Dahl, D. Dahl, 2008 .

Hedonic Contamination of Entertainment

C. Russell, Andrea C. Morales, D. Russell, 2017, Journal of Advertising Research.

Positive Effects From Negative Virtual Experiences: How Virtual Reality Can Be Used Effectively in Marketing

Andrea C. Morales, Kirk Kristofferson, M. Daniels, 2016 .

Using virtual reality to increase charitable donations

Andrea C. Morales, Kirk Kristofferson, M. Daniels, 2022, Marketing letters.

Beyond the Lab

On Amir, Alicea J Lieberman, Andrea C. Morales, 2019, Handbook of Research Methods in Consumer Psychology.

Disgusted or Happy, It is not so Bad: Emotional Mini-Max in Unethical Judgments

Andrea C. Morales, Karen Page Winterich, Vikas Mittal, 2014, Journal of Business Ethics.

Using virtual reality to increase charitable donations

Andrea C. Morales, Kirk Kristofferson, M. Daniels, 2022, Marketing letters.

Protect thyself: How affective self-protection increases self-interested, unethical behavior

Andrea C. Morales, Karen Page Winterich, Vikas Mittal, 2014 .

Disgusted or Happy, It is not so Bad: Emotional Mini-Max in Unethical Judgments

Andrea C. Morales, Karen Page Winterich, Vikas Mittal, 2015 .

Protect Thyself: How Affective Self-Protection Increases Self-Interested Behavior

Andrea C. Morales, Karen Page Winterich, Vikas Mittal, 2014 .

Keeping It Real in Experimental Research—Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior

Leonard Lee, On Amir, Andrea C. Morales, 2017 .

Not All Negative Emotions Lead to Concrete Construal

Nivriti Chowdhry, Andrea C. Morales, Vikas Mittal, 2015 .

Attention, Attitudes, and Action: When and Why Incidental Fear Increases Consumer Choice

Patti Williams, Andrea C. Morales, A. White, 2017 .

It's Not Only the Thought but the Effort That Counts: The Role of Others' Effort in Decision Making

Andrea C. Morales, 2001 .

Retracted: Identity Threats, Compensatory Consumption, and Working Memory Capacity: How Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products

Patti Williams, Andrea C. Morales, Nicole Coleman, 2018, Journal of Consumer Research.

Messages from the Food Police: How Food-Related Warnings Backfire among Dieters

N. Mandel, Andrea C. Morales, Nguyen Pham, 2015, Journal of the Association for Consumer Research.

It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment

G. Fitzsimons, Andrea C. Morales, A. Samper, 2017 .

How income shapes moral judgments of prosocial behavior

D. Dahl, Brent McFerran, Andrea C. Morales, 2020 .

The Mental Accounting of Price Shocks : The Effect of Unexpected Price Changes on Cross-Category Purchase Patterns

R. Meyer, N. Janakiraman, Andrea C. Morales, 2001 .

What Makes People Happy? Decoupling the Experiential‐Material Continuum

Rebecca W. Hamilton, Joseph K. Goodman, Moran Cerf, 2022, Journal of Consumer Psychology.

Social Information in the Retail Environment: The Importance of Consumption Alignment, Referent Identity, and Self-Esteem

Jennifer J. Argo, D. Dahl, Andrea C. Morales, 2012 .

Amending the Law of Contagion: A General Theory of Property Transference

Jennifer J. Argo, D. Dahl, Andrea C. Morales, 2018, Journal of the Association for Consumer Research.

Tangential Immersion: Increasing Persistence in Low-Attention Behaviors

On Amir, Alicea J Lieberman, Andrea C. Morales, 2021 .

1=2: When a Singular Experience Leads to Dissociated Evaluations

G. Fitzsimons, Andrea C. Morales, Heather Honea, 2006 .

The Effectiveness of Reciprocity Appeals in Economic Booms and Busts

D. Kenrick, Andrea C. Morales, A. White, 2014 .

Retracted: Connections to Brands That Help Others versus Help the Self: The Impact of Incidental Awe and Pride on Consumer Relationships with Social-Benefit and Luxury Brands

Patti Williams, Andrea C. Morales, L. Cesareo, 2018, Journal of the Association for Consumer Research.

I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others

G. Fitzsimons, D. Dahl, Brent McFerran, 2010 .

Spillover Effects: How Consumers Respond to Unexpected Changes in Price and Quality NARAYAN JANAKIRAMAN

Jon M. Huntsman, R. Meyer, N. Janakiraman, 2005 .