Matthew Thomson

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The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

C. W. Park, D. MacInnis, Matthew Thomson, 2005 .

Overcoming the ‘Window Dressing’ Effect: Mitigating the Negative Effects of Inherent Skepticism Towards Corporate Social Responsibility

Matthew Thomson, Scott Connors, S. Anderson-Macdonald, 2017 .

Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions

C. W. Park, Alexander Fedorikhin, Matthew Thomson, 2008 .

A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions

Matthew Thomson, Allison R. Johnson, Maggie Matear, 2011 .

Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities

Matthew Thomson, 2006 .

How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

Matthew Thomson, M. Khamitov, X. Wang, 2019, Journal of Consumer Research.

Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating

Miranda R. Goode, Matthew Thomson, M. Khamitov, 2015 .

What Computer Games Teach Us About War

Matthew Thomson, 2008 .

Farming ourselves to death? the confluence of crises in the food system in British Columbia and Canada, and the potential for change

Matthew Thomson, 2011 .

Overcoming the ‘Window Dressing’ Effect: Mitigating the Negative Effects of Inherent Skepticism Towards Corporate Social Responsibility

Matthew Thomson, S. Anderson-Macdonald, S. Connors, 2015, Journal of Business Ethics.

From Underdog to Overmatch: Computer Games and Military Transformation

Matthew Thomson, 2009 .

Actors Who Play Outlaws Can Be Good for Endorsing Products

Matthew Thomson, Allison R. Johnson, Jennifer Jeffrey, 2022, Journal of Advertising Research.

Integrating Negative Social Cues in Tobacco Packaging: A Novel Approach to Discouraging Smokers

Matthew Thomson, Jennifer Jeffrey, 2018, Journal of Consumer Affairs.

They’re Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distance

Andrew W. Perkins, Matthew Thomson, M. Khamitov, 2020 .

Why brands should fear fearful consumers: How attachment style predicts retaliation

Matthew Thomson, Allison R. Johnson, Jodie Whelan, 2012 .

Why on Earth Do Consumers Have Relationships with Marketers? Toward Understanding the Functions of Brand Relationships

Peter A. Dacin, Laurence Ashworth, Matthew Thomson, 2014 .

Pairing People with Products: Anthropomorphizing the Object, Dehumanizing the Person

Matthew Thomson, Iskra Herak, Nicolas Kervyn, 2019, Journal of Consumer Psychology.

Does growing up rich and insecure make objects seem more human? Childhood material and social environments interact to predict anthropomorphism

Matthew Thomson, Jodie Whelan, Sean T. Hingston, 2019, Personality and Individual Differences.

Relational Domain Switching: Interpersonal Insecurity Predicts the Strength and Number of Marketplace Relationships

T. Marshall, Matthew Thomson, Allison R. Johnson, 2016 .

Actors versus Their Fictional Personas: How Character Endorsements Mitigate Real Scandal

Matthew Thomson, Allison R. Johnson, Jennifer Jeffrey, 2022, Journal of Advertising.

Creating online videos that engage viewers

Matthew Thomson, Allison R. Johnson, Dante M. Pirouz, 2015 .

Marketplace and personal space: Investigating the differential effects of attachment style across relationship contexts

Matthew Thomson, Allison R. Johnson, 2006 .

Interpersonal Influences on Consumer-Brand Relationships: Exploring the Effect of Providing Relationship Reminders on Brand Evaluations

Matthew Thomson, M. Khamitov, Allison R. Johnson, 2015 .

How Far Do Feelings Go? How Attachments Influence Brand Extensions

C. W. Park, Alexander Fedorikhin, Matthew Thomson, 2006 .

Consumer Regulation Strategies: Attenuating the Effect of Consumer References in a Voting Context

Miranda R. Goode, June Cotte, Matthew Thomson, 2016 .

What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny toward a Brand Narrative

Matthew Thomson, Allison R. Johnson, Jennifer Jeffrey, 2015 .

A Synthesis of the Consumer-Brand Relationship Domain: Using Text Mining to Track Research Streams, Describe Their Emotional Associations, and Identify Future Research Priorities

Noël Albert, Matthew Thomson, Matthew Thomson, 2018, Journal of the Association for Consumer Research.

Say No More! The Liability of Strong Ties on Desire for Special Experiences

Miranda R. Goode, Matthew Thomson, Kendra Hart, 2015 .

Are Consumer Relationships Different

Matthew Thomson, Allison R. Johnson, 2003 .