Kishore Pillai

发表

Accuracy, Confide nce, and Calibration of Consumer Knowledge: Roles of Product Type, Product Involvement, and General Self-Effic acy

Kishore Pillai, 2005 .

The Negative Effects of Social Capital in Organizations: A Review and Extension

G. Kalyanaram, G. Hodgkinson, Kishore Pillai, 2017 .

Managers' Perceptual Errors Revisited: The Role of Knowledge Calibration

Kishore Pillai, 2009 .

Networks and competitive advantage: a synthesis and extension

Kishore Gopalakrishna Pillai, Kishore Pillai, 2006 .

1 Product Innovation as a Mediator in the Impact of R & D Expenditure and Brand Equity on Marketing Performance

Nebojsa S. Davcik, Piyush Sharma, Kishore Pillai, 2019 .

Do Parent Units Benefit from Reverse Knowledge Transfer?

Mehmet Demirbag, Kamel Mellahi, M. Demirbag, 2018 .

Differential effects of value consciousness and coupon proneness on consumers’ persuasion knowledge of pricing tactics

Kishore Pillai, V. Kumar, Vikas Kumar, 2012 .

Calibrating managerial knowledge of customer feedback measures: a conceptual model

Ronald E. Goldsmith, Kishore Gopalakrishna Pillai, R. Goldsmith, 2006 .

Print advertising: Type size effects

Kishore Gopalakrishna Pillai, Constantine S. Katsikeas, C. Katsikeas, 2012 .

A longitudinal examination of JIT purchasing practices

Larry C. Giunipero, Kishore Gopalakrishna Pillai, L. Giunipero, 2005 .

Consumer knowledge discrimination

Charles F. Hofacker, M. Brusco, R. Goldsmith, 2015 .

Negative Moderating Effect of General Self-Efficacy on the Relationship between Need for Cognition and Cognitive Effort

R. Goldsmith, Kishore Pillai, M. Giebelhausen, 2011, Psychological reports.

Differential moderating effects of strategic and operational reconfiguration on the relationship between open innovation practices and innovation performance

Kishore Pillai, Yingqi Wei, Chengang Wang, 2021 .

Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future

Charles F. Hofacker, Ismail Gölgeci, D. Gligor, 2020 .

Regulatory focus, nutrition involvement, and nutrition knowledge

R. Goldsmith, Piyush Sharma, Kishore Pillai, 2019, Appetite.

Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation: The Case of the Personal Shopping Assistant

Heiner Evanschitzky, Peter Kenning, Kishore Gopalakrishna Pillai, 2015 .

Knowledge Calibration

R. Goldsmith, Kishore Pillai, 2016 .

Chapter 7 . 18 Knowledge Calibration

R. Goldsmith, Kishore Pillai, 2016 .

Seeing brands as humans: Development and validation of a brand anthropomorphism scale

Kishore Pillai, Lukman Aroean, Artyom Golossenko, 2020, International Journal of Research in Marketing.

The Survival of Internet-Based B2B Exchanges

Arun Sharma, Kishore Pillai, 2004 .

Theorizing the dark side of business-to-business relationships in the era of AI, big data, and blockchain

Ismail Gölgeci, D. Gligor, Kishore Pillai, 2021 .

Mature relationships: Why does relational orientation turn into transaction orientation?

Arun Sharma, Kishore Pillai, 2003 .

Innovativeness of Indian Firms — Catalysts and Deterrents

P. Budhwar, Kishore Pillai, Smitha R. Nair, 2016 .

Relationship fading in business-to-consumer context

Andrew M. Farrell, Heiner Evanschitzky, J. Pokorska, 2013 .

How brand attribute typicality and consumer commitment moderate the influence of comparative advertising

R. Goldsmith, Kishore Pillai, 2008 .

Let’s Be Friends: National Homophily in Multicultural Newcomer Student Networks

X. Bian, Constantinos N. Leonidou, Kishore Pillai, 2019, Social Networking.

Consumers' responses to sponsorship by foreign companies

Kishore Pillai, D. Thwaites, Y. Meng-Lewis, 2013 .

Calibration of consumer knowledge of the web

Kishore Gopalakrishna Pillai, Charles Hofacker, C. Hofacker, 2007 .

Reaping benefits from knowledge transfer - the role of confidence in knowledge

Mehmet Demirbag, Kishore Gopalakrishna Pillai, Smitha Nair, 2020, J. Knowl. Manag..

The effect of social comparison orientation on luxury purchase intentions

Kishore Pillai, Smitha R. Nair, 2021 .

A firm's capability to calibrate supply chain knowledge—Antecedents and consequences

Kishore Gopalakrishna Pillai, Soon Hong Min, S. Min, 2010 .

Comparing the measures of consumer knowledge calibration

Charles F. Hofacker, Kishore Gopalakrishna Pillai, Kishore Pillai, 2020 .

Effectiveness of Olympic sponsorship by foreign and domestic companies: the influential role of consumer ethnocentrism

Kishore Pillai, D. Thwaites, Y. Meng-Lewis, 2014 .

The impact of transactional and relational strategies in business markets: An agenda for inquiry

Arun Sharma, Kishore Gopalakrishna Pillai, Arun Sharma, 2003 .

Theorising the dark side of interorganizational relationships: an extension

Piyush Sharma, Kishore Pillai, Smitha R. Nair, 2023, Journal of Business & Industrial Marketing.

Technology Turbulence And Customer Orientation: A New Perspective

R. Goldsmith, Kishore Pillai, 2015 .

Marketing to and serving customers through the internet: An overview and research agenda

A. Parasuraman, G. Zinkhan, Yue Pan, 2002 .

Buying centers and emerging developments: the SME perspective

Kishore Pillai, S. Cardinali, Marta Giovannetti, 2024, Journal of Business & Industrial Marketing.