Nan Ye

Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context

Lefa Teng, Lefa Teng, Nan Ye, 2014 .

A bibliometric analysis of corporate social responsibility in sustainable development

Nan Ye, L. Hou, Tung-Boon Kueh, 2020 .

The Effects of Consumer's Psychological Characteristics on Domain-Specific Deal-Proneness

Nan Ye, Meihua Zhou, Nan Ye, 2010, 2010 International Conference on Management and Service Science.

“What's in it for me?”: The effect of donation outcomes on donation behavior

Lefa Teng, Lefa Teng, Nan Ye, 2015 .

Could visual cues moderate the normative influence in promoting energy conservation? A perspective from the construal level

Nan Ye, L. Hou, Mengting Zhang, 2021 .