Xiaochuang Wu

Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context

Lefa Teng, Lefa Teng, Nan Ye, 2014 .

Toward Successful Overseas Training for Chinese Public Officials

Xiaochuang Wu, Linxin Ye, Jian Sun, 2009 .

The moderation effect of social factors on marketing factors in consumer research

Xiaochuang Wu, Xiaohong Li, Helen Chen, 2019, Transnational Corporations Review.