Marion Garaus

发表

Happy grocery shopper: The creation of positive emotions through affective digital signage content

Udo Wagner, Marion Garaus, U. Wagner, 2017 .

Let me entertain you – Increasing overall store satisfaction through digital signage in retail waiting areas

Udo Wagner, Marion Garaus, U. Wagner, 2019, Journal of Retailing and Consumer Services.

The influence of media multitasking on advertising effectiveness

Marion Garaus, 2019, AMS Review.

One color fits all: product category color norms and (a)typical package colors

Marion Garaus, G. Halkias, 2019, Review of Managerial Science.

The impact of the COVID-19 pandemic on tourists’ air travel intentions: The role of perceived health risk and trust in the airline

Marion Garaus, Melania Hudakova, 2022, Journal of Air Transport Management.

Selfie campaigns as advertising tactic: mental imagery as a driver of brand interest and participation

U. Wagner, Marion Garaus, Elisabeth Wolfsteiner, 2022, International Journal of Advertising.

Anthropomorphism as a Differentiation Strategy for Standardized Reusable Glass Containers

Marion Garaus, Christian Garaus, Elisabeth Wolfsteiner, 2022, Sustainability.

When Food Co-Branding Backfires: The Overexpectation Effect

Marion Garaus, Arnd Florack, Elisabeth Wolfsteiner, 2022, Foods.

The Effects of Artificial Intelligence in the Future Economy

Marion Garaus, In Hong Kim, 2021 .

One color fits all: product category color norms and (a)typical package colors

Marion Garaus, G. Halkias, 2019, Review of Managerial Science.

The Effect of Media Multitasking on Advertising Message Effectiveness

Udo Wagner, Marion Garaus, Anna-Maria Bäck, 2017 .

Atmospheric harmony in the retail environment: Its influence on store satisfaction and re‐patronage intention

Marion Garaus, 2017 .

Shoppers' acceptance and perceptions of electronic shelf labels

Udo Wagner, Elisabeth Wolfsteiner, Marion Garaus, 2016 .

The influence of blockchain-based food traceability on retailer choice: The mediating role of trust

Marion Garaus, Horst Treiblmaier, 2021 .

Media multitasking, advertising appeal, and gender effects

Marion Garaus, Elisabeth Wolfsteiner, 2022, Review of Managerial Science.

The impact of corporate sustainability performance on advertising efficiency

Marion Garaus, Karl Weinmayer, Udo Wagner, 2023, OR Spectrum.

Store Design and Visual Merchandising: Creating Store Space That Encourages Buying

Claus Ebster, Marion Garaus, Marion Garaus, 2011 .

Lost in the Store: Assessing the Confusion Potential of Store Environments

Marion Garaus, Udo Wagner, 2019, Schmalenbach Business Review.

Emotional targeting using digital signage systems and facial recognition at the point-of-sale

Marion Garaus, Udo Wagner, Ricarda C. Rainer, 2021, Journal of Business Research.

Confusion in internet retailing: causes and consequences

Marion Garaus, Marion Garaus, 2018, Internet Res..

Retail shopper confusion: Conceptualization, scale development, and consequences

Marion Garaus, Udo Wagner, 2016 .

Cognitive fit, retail shopper confusion, and shopping value: Empirical investigation

Marion Garaus, Udo Wagner, Claudia Kummer, 2015 .

When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude

Marion Garaus, Elisabeth Wolfsteiner, 2023, Telematics Informatics.

Research Directions for Digital Signage Systems in Retail

Christine Bauer, Christine Strauss, Udo Wagner, 2018, EUSPN/ICTH.

The role of time convenience and (anticipated) emotions in AR mobile retailing application adoption

Marion Garaus, Gaukhar Chekembayeva, Orsolya Schmidt, 2023, Journal of Retailing and Consumer Services.

Using blockchain to signal quality in the food supply chain: The impact on consumer purchase intentions and the moderating effect of brand familiarity

Marion Garaus, Horst Treiblmaier, 2022, International Journal of Information Management.

The Impact of the Covid-19 Pandemic on Consumers' Intention to Use Shared-Mobility Services in German Cities

Marion Garaus, Christian Garaus, 2021, Frontiers in Psychology.

The unhealthy-tasty intuition in dining out situations: the role of health inferences and taste expectations

Marion Garaus, Elisabeth Wolfsteiner, Jennifer Hu, 2023, Frontiers in Nutrition.

The unhealthy-tasty intuition for online recipes – When healthiness perceptions backfire

Marion Garaus, L. Lalicic, 2020, Appetite.

Tourism-Induced Place Change: The Role of Place Attachment, Emotions, and Tourism Concern in Predicting Supportive or Oppositional Behavioral Responses

Marion Garaus, L. Lalicic, 2020, Journal of Travel Research.

Using blockchain to signal quality in the food supply chain: The impact on consumer purchase intentions and the moderating effect of brand familiarity

Marion Garaus, Horst Treiblmaier, 2023, Int. J. Inf. Manag..

US consumers’ mental associations with meat substitute products

Marion Garaus, Christian Garaus, 2023, Frontiers in Nutrition.

The impact of music on athletes’ motivation

Marion Garaus, Petra Dragičević, 2023 .

Getting Users Involved in Idea Crowdsourcing Initiatives: An Experimental Approach to Stimulate Intrinsic Motivation and Intention to Submit

Marion Garaus, Christian Garaus, Udo Wagner, 2024, IEEE Transactions on Engineering Management.