B. Balakrishnan

发表

The impact of social media marketing medium toward purchase intention and brand loyalty among generation Y

B. Balakrishnan, Mohd Irwan Dahnil, W. Yi, 2014 .

The effectiveness of an enriched servicescape framework on value-in-use and behavioural responses: the coworking space context

B. Balakrishnan, 2017 .

The Impact of Organizational Climate on Employee's Work Passion and Organizational Commitment

Roselina Binti Ahmad Saufi, B. Balakrishnan, R. Kasim, 2013 .

Threat or opportunity: accelerated job demands during COVID-19 pandemic

T. Bartram, Leila Afshari, B. Balakrishnan, 2022, Personnel Review.

The Impact of Brand Placement and Brand Recall in Movies: Empirical Evidence from Malaysia

B. Balakrishnan, O. Dousin, P. Permarupan, 2012 .

Determinants of Customer Experience for Luxury Hotels in Malaysia

B. Balakrishnan, O. Dousin, Mazalan Mifli, 2022, International Journal of Academic Research in Business and Social Sciences.

Exploring the mediating role of flexible working hours in the relationship of supervisor support, job and life satisfaction: A study of female nurses in China

B. Balakrishnan, O. Dousin, Chen Wei, 2021, Nursing open.

Employees' perceptions of Malaysian managers' leadership styles and organizational commitment

B. Balakrishnan, N. H. Marmaya, Muhamad Najeep Torsiman, 2011 .

Socially responsible governance mechanisms for manufacturers in global apparel supply chains

Venkata P Ravikumar, B. Balakrishnan, A. Yadlapalli, 2018 .

Does sustainable consumption matter? Consumer grocery shopping behaviour andthe pandemic

H. Ting, B. Balakrishnan, I. Phang, 2021, Journal of Social Marketing.

Insights from Coworking Spaces as Unique Service Organizations: The Role of Physical and Social Elements

Mark A.A.M. Leenders, Siva Muthaly, Bamini K. P. D. Balakrishnan, 2016 .