Marius Johnen

发表

Can’t help falling in love? How brand luxury generates positive consumer affect in social media

T. Mandler, Marius Johnen, Jan-Frederik Gräve, 2020 .

Each can help or hurt: Negative and positive word of mouth in social network brand communities

H. Sattler, Marius Johnen, Marleen Relling, 2016 .

When pushing back is good: the effectiveness of brand responses to social media complaints

Oliver Schnittka, Marius Johnen, Marius Johnen, 2019, Journal of the Academy of Marketing Science.

Community Members’ Perception of Brand Community Character: Construction and Validation of a New Scale

Christian M. Ringle, Oliver Schnittka, Henrik Sattler, 2016 .

The impact of different fit dimensions on spillover effects in brand alliances

F. Völckner, H. Sattler, Marius Johnen, 2017 .

Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising

Marius Johnen, Oliver Schnittka, 2020 .

Brand evaluations in sponsorship versus celebrity endorsement

Marius Johnen, Oliver Schnittka, Z. Rezvani, 2022, International Journal of Market Research.

The impact of different fit dimensions on spillover effects in brand alliances

F. Völckner, H. Sattler, Marius Johnen, 2017, Journal of Business Economics.

Talent or popularity: What drives market value and brand image for human brands?

Marius Johnen, Oliver Schnittka, J. Hofmann, 2019 .

The digital outcry: What incites participation behavior in an online firestorm?

Marc Ziegele, Marc Jungblut, Marius Johnen, 2018, New Media Soc..

Wenn der Fernseher nicht mehr ausreicht: Eine empirische Analyse der Second Screen-Nutzung When watching television becomes insufficient: An empirical analysis of second screen usage

Birgit Stark, Marius Johnen, Birgit Stark, 2015 .

When Brands (Don’t) Take My Stance: The Ambiguous Effectiveness of Political Brand Communication

Marius Johnen, Marc Jungblut, 2021, Communication Research.

Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising

Marius Johnen, Oliver Schnittka, 2020, Marketing Letters.

When pushing back is good: the effectiveness of brand responses to social media complaints

Marius Johnen, Oliver Schnittka, 2019, Journal of the Academy of Marketing Science.