J. Shao

发表

When and why vivid description is effective: The role of message involvement and utilitarian attitude

Feisi Yao, J. Shao, 2019, Current Psychology.

Research on the influencing factors of customer referral behavior based on social network—Application in the catering industry

J. Shao, Jun-hui Zhang, Bei-bei Guo, 2014 .

The Influence on Value Driver of Customer Equity Exerted by Culture Factor

J. Shao, Jiaoyan Mao, Dongfang Zhao, 2008, 2008 4th International Conference on Wireless Communications, Networking and Mobile Computing.

Customer equity promotion based on the measurement model with four-dimensional drivers: Application to mobile communication

J. Shao, Gui Tang, 2011 .

An empirical research on the influencing factors of express company's customer loyalty

J. Shao, Bei-bei Guo, K. Chen, 2012, 2012 International Conference on Management Science & Engineering 19th Annual Conference Proceedings.

Is my doctor around me? Investigating the impact of doctors’ presence on patients’ review behaviors on an online health platform

B. Xiao, J. Shao, Xiaoxiao Liu, 2022, J. Assoc. Inf. Sci. Technol..

How highly creative product descriptions lead to attitude change: a dual-process model

Feisi Yao, J. Shao, 2021 .

Research on brand extension feedback effects based on customer equity

J. Shao, Jian Zhang, K. Chen, 2015 .

Is Creative Description Always Effective in Purchase Intention? The Construal Level Theory as a Moderating Effect

Feisi Yao, J. Shao, Hejie Zhang, 2021, Frontiers in Psychology.

Negative news positive effect: the change of consumers’ cognition process

J. Shao, P. Li, Hang Wu, 2023, Behaviour & Information Technology.

An Analysis on Influencing Factors of Express Company’s Customer Loyalty

J. Shao, Hongyu Lu, K. Chen, 2011 .

Influence of cultural factors on brand drivers of customer equity—research on cultural differences between the US and China

J. Shao, Gui Tang, 2009, 2009 International Conference on Management Science and Engineering.