Alan Pomering

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Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives?

Sara Dolnicar, Alan Pomering, S. Dolnicar, 2008 .

Constructing a Corporate Social Responsibility Reputation Using Corporate Image Advertising

Lester W. Johnson, Alan Pomering, L. Johnson, 2009 .

The portrayal of aboriginal spiritual identity in tourism advertising: creating an image of extraordinary reality or mere confusion?

Alan Pomering, 2010 .

Building Sustainability into Services Marketing: Expanding Decision-Making from a Mix to a Matrix

L. Johnson, Elias Kyriazis, Alan Pomering, 2018, Sustainability.

Self-identity and Social Norms in Destination Choice by Young Australian Travellers

Gregory M Kerr, Alan Pomering, Clifford Lewis, 2010 .

Destination choice by young Australian travellers: a theoretical explanation to a practitioner problem

Gregory M Kerr, Alan Pomering, Clifford Lewis, 2010 .

Incorporating the Concepts of Sharing-In and Sharing-Out in CSR: Australian Consumers’ Perspective

L. Johnson, Alan Pomering, Anjum Amin-Chaudhry, 2019, Sustainability.

A sustainability roadmap for contemporary marketing education: thinking beyond the 4Ps

L. Johnson, Alan Pomering, Gary I. Noble, 2008 .

Managing diverse knowledge systems of tourism operators in vulnerable marine ecosystems: addressing sustainability challenges through nature-based solutions

Alan Pomering, P. Massingham, J. M. Ip-Soo-Ching, 2022, Asia Pacific Journal of Tourism Research.

The portrayal of Indigenous identity in Australian tourism brand advertising: Engendering an image of extraordinary reality or staged authenticity?

Alan Pomering, Leanne White, 2011 .

A review of: ‘The Tourist Gaze 3.0’

Alan Pomering, 2013 .

Advertising corporate social responsibility initiatives to communicate corporate image: Inhibiting scepticism to enhance persuasion

L. Johnson, Alan Pomering, 2009 .

Marketing for Sustainability: Extending the Conceptualisation of the Marketing Mix to Drive Value for Individuals and Society at Large

Alan Pomering, Alan Pomering, 2017 .

Indigenous Identity in the Nation Brand: Tension and Inconsistency in a Nation's Tourism Advertising Campaigns

Alan Pomering, 2013, Corporate Reputation Review.

Using the brand molecule concept to guide the management and marketing of a professional sports team

Gregory M Kerr, Alan Pomering, Dirk P. Melton, 2009 .

Conceptualising a contemporary marketing mix for sustainable tourism

L. Johnson, Alan Pomering, Gary I. Noble, 2011 .

Communicating CSR Through Corporate Image Advertising

Alan Pomering, 2017 .

Advertising corporate social responsibility: results from an experimental manipulation of key message variables

L. Johnson, Alan Pomering, Gary I. Noble, 2013 .

Communicating Corporate Social Responsibility through Corporate Image Advertising

Alan Pomering, 2011 .

The impact of claim diagnosticity on consumer scepticism to corporate social responsibility advertising claims

Alan Pomering, 2009 .

Message variables for effective advertising of corporate social responsibility initiatives: results of an experimental design

L. Johnson, Alan Pomering, Gary I. Noble, 2009 .

Consumer response to corporate social responsibility initiatives: an investigation of two necessary awareness states

S. Dolnicar, Alan Pomering, 2007 .

Customers’ sensitivity to different measures of corporate social responsibility in the Australian banking sector

S. Dolnicar, Alan Pomering, 2006 .

The limitations of consumer response to CSR: An empirical test of Smith's proposed antecedents

S. Dolnicar, Alan Pomering, 2006 .

Corporate Social Responsibility (CSR): an examination of consumer awareness, evaluation and purchase action

Alan Pomering, 2005 .

Brazilian Food Retailer Satisfaction with Suppliers

L. Johnson, Alan Pomering, J. Yu, 2008 .

Investigating Chinese and Australian student's awareness and interpretation of CSR, and the influence of studying 'socially innovative commerce' over time

Alan Pomering, Zhengfeng Li, Gary I. Noble, 2011 .

Sustainable tourism marketing: what should be in the mix?

L. Johnson, Alan Pomering, Gary I. Noble, 2009 .

No time for smokescreen skepticism: A rejoinder to Shani and Arad

Edward H. Huijbens, Anna Dóra Sæþórsdóttir, J. Guiver, 2015 .

People with a mild intellectual disability: inclusive research lessons

Elias Kyriazis, Alan Pomering, Heather Marciano, 2022, International Journal of Market Research.

Helping people with mild intellectual disabilities check for skin cancers: an intervention

Elias Kyriazis, Alan Pomering, 2014 .

Gender and message appeal: their influence in a pro-environmental social advertising context

L. Johnson, Alan Pomering, Gary I. Noble, 2014 .

Denying bogus skepticism in climate change and tourism research

Anna Dóra Sæþórsdóttir, J. Guiver, R. Buckley, 2015 .

A comparison of corporate social responsibility (CSR) practiced with employees in Chinese and Multinational private Financial Intermediation and Accounting companies in China

Alan Pomering, Zhengfeng Li, S. Powell, 2011 .

Strategic marketing sustainability: from a marketing mix to a marketing matrix

Alan Pomering, 2014 .