Reto Felix

发表

Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations: A replication and extension

Reto Felix, Adilson Borges, Reto Felix, 2014 .

Brand communities for mainstream brands: the example of the Yamaha R1 brand community

Reto Felix, Reto Felix, 2012 .

Religiousness and environmental concern: A multilevel and multi-country analysis of the role of life satisfaction and indulgence

B. Schlegelmilch, P. Rauschnabel, Christian Hinsch, 2018, Journal of Business Research.

Multi-brand loyalty: when one brand is not enough

Reto Felix, 2014 .

Elements of strategic social media marketing: A holistic framework

P. Rauschnabel, Christian Hinsch, Reto Felix, 2017 .

The impact of scale width on responses for multi-item, self-report measures

Reto Felix, 2011 .

Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing

P. Rauschnabel, Christian Hinsch, Reto Felix, 2020 .

Augmented reality marketing: How mobile AR-apps can improve brands through inspiration

Philipp A. Rauschnabel, Reto Felix, P. Rauschnabel, 2019, Journal of Retailing and Consumer Services.

Sight unseen: The role of online security indicators in visual attention to online privacy information

Judy A. Siguaw, A. Duchowski, Krzysztof Krejtz, 2020, Journal of Business Research.

Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

Yogesh Kumar Dwivedi, Mutaz M. Al-Debei, Christy M. K. Cheung, 2022, Int. J. Inf. Manag..

A cross-cultural analysis of ridesharing intentions and compliance with COVID-19 health guidelines: The roles of social trust, fear of COVID-19, and trust-in-God

Md. Nazmus Sakib, Fuad Hasan, M. Al-Emran, 2022, Journal of Retailing and Consumer Services.

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Anjala S. Krishen, Jochen Wirtz, R. Raman, 2022, Psychology & Marketing.

Quality of Life in Mexico: A Formative Measurement Approach

Reto Felix, José García-Vega, 2012, Applied Research in Quality of Life.

What is XR? Towards a Framework for Augmented and Virtual Reality

P. Rauschnabel, Christian Hinsch, Reto Felix, 2022, Comput. Hum. Behav..

Gender Issues in Consumer Materialism: The Case of Mexico

Reto Felix, Z. Ahmed, Wolfgang Hinck, 2013 .

Executive Insights: Market Orientation of Mexican Companies

Reto Felix, Wolfgang Hinck, 2005 .

Multi-brand loyalty in consumer markets: a qualitatively-driven mixed methods approach

Olivier Furrer, Reto Felix, Ghizlane Arifine, 2019, European Journal of Marketing.

Understanding Youth Culture

Reto Felix, 2004 .

Brands that ‘sell their soul’: offshoring, brand liquidification and the excluded consumer

Reto Felix, Robert C. Vackar, A. Fırat, 2019, Journal of Marketing Management.

I believe therefore I care: The relationship between religiosity, environmental attitudes, and green product purchase in Mexico

Karin Braunsberger, Reto Felix, Reto Felix, 2016 .

Green consumer behavior in an emerging economy: confusion, credibility, and compatibility

Reto Felix, E. Centeno, Raquel Castaño, 2012 .

Full Paper Because It Makes Me Feel Good : Moderation and Mediation Effects in Cause-Related Marketing

Reto Felix, Arne Baruca, A. H. Zadeh, 2016 .

Because It Makes Me Feel Good: Moderation and Mediation Effects in Cause-Related Marketing

Reto Felix, Arne Baruca, A. H. Zadeh, 2015 .

Strategic customer engagement marketing: A decision making framework

Philipp A. Rauschnabel, Reto Felix, P. Rauschnabel, 2018, Journal of Business Research.

Boundary conditions of the effect of customer coproduction: the case of service failure

Mohammadali Zolfagharian, Reto Felix, Jakob Braun, 2018 .

Twenty-Five Years after the Fall of the Berlin Wall: An Empirical Revisit of West German Consumers' Attitudes Toward Products and Brands from Former East Germany

Reto Felix, Z. Ahmed, Wolfgang Hinck, 2018 .

From Solidity to Liquidity: Macro-Level Consumption Patterns in the Sharing Economy

Reto Felix, A. F. Fırat, Swapnil Saravade, 2020 .

Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy

Reto Felix, E. Centeno, Raquel Castaño, 2015 .

Attitudes and Preferences for Sex-Appealing Products by Vietnamese Women in Their Ovulation Cycle

Reto Felix, A. Vasquez, Ngoc Cindy Pham, 2017 .

Context in augmented reality marketing: Does the place of use matter?

P. Rauschnabel, Christian Hinsch, Reto Felix, 2023, Psychology & Marketing.

When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products

Richard T. Gretz, Reto Felix, Raquel Castaño, 2021, International Journal of Consumer Studies.

Market Orientation Plus: Antecedents and Consequences of Market Orientation and Corporate Social Responsibility in Mexico

Reto Felix, 2015 .

Best Practices for Implementing Experimental Research Methods

Ashley Stadler Blank, Reto Felix, Jennifer L. Stoner, 2022, International Journal of Consumer Studies.

Rationale and strategies of Latin American companies entering, maintaining or leaving US markets

Arturo Z. Vasquez-Parraga, Reto Felix, A. L. Borders, 2004 .

Investment and marketing strategies of Mexican companies in the United States: Preliminary evidence

Arturo Z. Vasquez-Parraga, Reto Felix, 2004 .

Quality of Life in Mexico: A Formative Measurement Approach

Reto Felix, Reto Felix, Jose Garcia-Vega, 2012 .

Rethinking Worldly Possessions: The Relationship between Materialism and Body Appearance for Female Consumers in an Emerging Economy

Reto Felix, Martha R. Garza, 2012 .

The influence of perceived strength of brand origin on willingness to pay more for luxury goods

Reto Felix, M. Minor, Shir-Way Siew, 2018 .

Internet Addiction: Measurement and Relationship With Materialism and Compulsive Buying

Reto Felix, 2006 .

Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations: A replication and extension

Reto Felix, Adilson Borges, 2014, Journal of Brand Management.

Nourish what you own: psychological ownership, materialism and pro-environmental behavioral intentions

Reto Felix, Jacob Almaguer, 2019, Journal of Consumer Marketing.

The influence of perceived strength of brand origin on willingness to pay more for luxury goods

Reto Felix, M. Minor, Shir-Way Siew, 2018, Journal of Brand Management.

Product Relationships, Brand Meanings, and Symbolism For Mainstream Brands: the Case of the Sports Bike Community

Reto Felix, Reto Felix, 2008 .

Ritual and environmental ineffectiveness: How psychological ownership of community drives environmental behavior

Christian Hinsch, Reto Felix, Y. Tang, 2023, Psychology & Marketing.

The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality

P. Rauschnabel, Reto Felix, Jonas Heller, 2023, Comput. Hum. Behav..

Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse

Nripendra P. Rana, R. Raman, A. Koohang, 2023, Information Systems Frontiers.

Emoji marketing: Toward a theory of brand paralinguistics

Colleen M. Harmeling, Reto Felix, Jacob Almaguer, 2024, International Journal of Research in Marketing.