Adilson Borges

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Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations: A replication and extension

Reto Felix, Adilson Borges, Reto Felix, 2014 .

Negative emotions, value and relationships: Differences between women and men

Barry J. Babin, Mitch Griffin, James S. Boles, 2013 .

Does a companion always enhance the shopping experience

Barry J. Babin, J. Chébat, Adilson Borges, 2010 .

“It was not that long!”: The effects of the in-store TV screen content and consumers emotions on consumer waiting perception

Jean-Charles Chebat, Adilson Borges, J. Chébat, 2015 .

Running for pleasure or performance? How store attributes and hedonic product value influence consumer satisfaction

Wagner Junior Ladeira, Walter Meucci Nique, Diego Costa Pinto, 2016 .

Effects of mall atmosphere on mall evaluation: Teenage versus adult shoppers

M. Sirgy, J. Chébat, Richard Michon, 2011 .

Gender orientation and retail atmosphere: effects on value perception

Barry J. Babin, Nathalie Spielmann, Adilson Borges, 2013 .

More on the role of switching costs in service markets: A research note

J. Chébat, Adilson Borges, Moshe Davidow, 2011 .

If I touch it, I will like it! The role of tactile inputs on gustatory perceptions of food items

Adilson Borges, Felipe Pantoja, Patricia Rossi, 2020 .

The Paradox of a Warranty: Can No Warranty Really Signal Higher Quality?

Adilson Borges, Byungkuk Noh, 2015 .

Buying association and its impact on promotional utility

Gérard Cliquet, Adilson Borges, André Fady, 2005 .

Customers as “partial” employees of organizations: good or bad?

Barry J. Babin, Adilson Borges, Weiling Zhuang, 2019, Management Research Review.

Using mindsets to boost health: how construal level and goal pursuit shape health message effectiveness on cessation behaviors

Adilson Borges, Diego Costa Pinto, Márcia Maurer Herter, 2022, European Journal of Marketing.

Effects of Age on Taste Perceptions in a Food Service Context

D. Dahl, Adilson Borges, Joandrea Hoegg, 2017 .

How service seasons the experience: Measuring hospitality servicescapes

M. Laroche, Adilson Borges, Nathalie Spielmann, 2012 .

What a Delicious Name! Articulatory Movement Effects on Food Perception and Consumption

Adilson Borges, C. Werle, Felipe Pantoja, 2017, Journal of the Association for Consumer Research.

Recycling cooperation and buying status

Adilson Borges, M. Herter, D. C. Pinto, 2019, European Journal of Marketing.

Reducing Ingroup Bias in Ethical Consumption: The Role of Construal Levels and Social Goodwill

Adilson Borges, Diego Costa Pinto, Márcia Maurer Herter, 2020, Business Ethics Quarterly.

Graphic Gambling Warnings: How they Affect Emotions, Cognitive Responses and Attitude Change

J. Chébat, Adilson Borges, Yaromir Muñoz, 2013, Journal of Gambling Studies.

Should retailers pay to bring customers back? The impact of quick response and coupons on purchase outcomes

Jean-Charles Chebat, Adilson Borges, J. Chébat, 2013 .

The Price Matching Guarantee: The Effect of the Refund Size and the Moderator Role of the Retailer Price Strategy

Adilson Borges, 2009 .

Global brands in emerging markets: The cultural antecedents of global brand preference

Adilson Borges, Marlon Dalmoro, D. C. Pinto, 2015 .

Which emotions make you healthier? The effects of sadness, embarrassment, and construal level on healthy behaviors

Adilson Borges, M. Herter, D. C. Pinto, 2021 .

The role of retail price image in a multi-country context: France and the USA

Barry J. Babin, Adilson Borges, K. James, 2016 .

Going green for self or for others? Gender and identity salience effects on sustainable consumption

Adilson Borges, M. Herter, D. C. Pinto, 2014 .

Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions

Marat Bakpayev, Adilson Borges, Adilson Borges, 2015 .

Background music tempo effects on food evaluations and purchase intentions

Adilson Borges, Felipe Pantoja, 2021, Journal of Retailing and Consumer Services.

The Effects of Digitally Enhanced Photos on Product Evaluation and Young Girls' Self-Esteem

Adilson Borges, Adilson Borges, 2011 .

How Product-Plot Integration and Cognitive Load Affect Brand Attitude: A Replication

Adilson Borges, Felipe Pantoja, Patricia Rossi, 2016 .

Global brands in emerging markets: The cultural antecedents of global brand preference

Adilson Borges, Marlon Dalmoro, D. C. Pinto, 2015, Journal of Brand Management.

Cheers to Haptic Sensations and Alcohol Consumption: How Glassware Weight Impacts Perceived Intoxication and Positive Emotions

Dipayan Biswas, Adilson Borges, Courtney Szocs, 2016, Journal of the Association for Consumer Research.

Going Green For Friends, Family Or Community?: How Different Levels of Subject Norms and Identity Influence Green Behavior

Adilson Borges, M. Herter, W. Nique, 2011 .

Green Consumers and their Identities: How Identities Change the Motivation for Green Consumption

Adilson Borges, M. Herter, D. C. Pinto, 2016 .

Revisiting low price guarantees: Does consumer versus retailer governance matter?

Barry J. Babin, Adilson Borges, 2012 .

Avoiding poor health or approaching good health: Does it matter? The conceptualization, measurement, and consequences of health regulatory focus

C. Pechmann, Adilson Borges, Pierrick Gomez, 2013 .

Managing service recovery experience: Effects of the forgiveness for older consumers

Barry J. Babin, Adilson Borges, Weiling Zhuang, 2021 .

Contributions to social marketing strategies

J. Chébat, Adilson Borges, 2015 .

Contributions aux stratégies du marketing social

J. Chébat, Adilson Borges, 2015 .

What a Delicious Name! The Relationship Between Embodiment and Food Consumption: An Abstract

Adilson Borges, C. Werle, Felipe Pantoja, 2017 .

As the wheel turns toward the future of retailing

Barry J. Babin, Adilson Borges, Cong Feng, 2021 .

Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations: A replication and extension

Reto Felix, Adilson Borges, 2014, Journal of Brand Management.

Mall experiences are not universal: The moderating roles of national culture and mall industry age

Shaked Gilboa, V. Mitchell, Adilson Borges, 2020 .