C. Ham

发表

Why People Pass Along Online Video Advertising: From the Perspectives of the Interpersonal Communication Motives Scale and the Theory of Reasoned Action

Joonghwa Lee, Mikyoung Kim, Joonghwa Lee, 2013 .

The interplay of persuasion inference and flow experience in an entertaining food advergame

M. Nelson, C. Ham, Gunwoo Yoon, 2016 .

THE INTERPLAY OF ADVERTISING CHOICE AND INVOLVEMENT ON PSYCHOLOGICAL REACTANCE , ATTITUDES , AND INTENTIONS IN THE CONTEXT OF ONLINE VIDEO ADVERTISING

Brittany R. L. Duff, Patrick T. Vargas, C. Ham, 2014 .

Exploring how consumers cope with online behavioral advertising

C. Ham, 2017 .

How to Measure Persuasion Knowledge

M. Nelson, C. Ham, S. Das, 2015 .

Knowledge Flows Between Advertising and Other Disciplines: A Social Exchange Perspective

M. Nelson, C. Ham, R. Ahn, 2017 .

Consuming Entertainment Media: How Media Effects Can Vary by Users’ Controllability

C. Ham, Gunwoo Yoon, 2016 .

A Double-Edged Sword? Predicting Consumers’ Attitudes Toward and Sharing Intention of Native Advertising on Social Media

Soojung Kim, Joonghwa Lee, C. Ham, 2016 .

Internet media personality: scale development and advertising implications

C. Ham, Hyung-Seok Lee, 2015 .

Do you want me to watch this ad on social media?: The effects of norms on online video ad watching

Soojung Kim, Joonghwa Lee, C. Ham, 2017 .

Exploring sharing behaviors across social media platforms

Joonghwa Lee, Young Han Bae, Jameson L. Hayes, 2018, International Journal of Market Research.

Avoidance and Acceptance of Native Advertising on Social Media: Applications of Consumer Social Intelligence, Persuasion Knowledge, and the Typology of Consumer Responses

Soojung Kim, C. Ham, Joonghwa Lee, 2022, Journal of Interactive Advertising.

Crisis Management for Sustainable Corporate Value: Finding a Construal Fit between Social Distance, Crisis Response, and Crisis Severity

Hyun Jee Oh, C. Ham, J. Kim, 2022, Sustainability.

Exploring the Effect of Ad Choice in Online Video-Streaming Platforms: Moderated by Ad Involvement and Mediated by Psychological Reactance

C. Ham, R. Ahn, 2022, Journal of Current Issues & Research in Advertising.

How to reach consumers in a market where DTC is not allowed

C. Ham, J. Jun, Hyung-Seok Lee, 2008 .

The Role of CSR in Crises: Integration of Situational Crisis Communication Theory and the Persuasion Knowledge Model

C. Ham, J. Kim, 2017, Journal of Business Ethics.

Consuming Entertainment Media: How Media Effects Can Vary by Users’ Controllability

C. Ham, Gunwoo Yoon, 2015, Current Psychology.

Understanding consumers’ creating behaviour in social media: an application of uses and gratifications and the theory of reasoned action

Joonghwa Lee, Joonghwa Lee, C. Ham, 2014 .

The Impact of the CSR-Embedded Crisis Response: The Role of Values Congruence between Leadership Styles and CSR Motives

Hyun Jee Oh, C. Ham, J. Kim, 2021, Management Communication Quarterly.

The Role of CSR in Crises: Integration of Situational Crisis Communication Theory and the Persuasion Knowledge Model

C. Ham, J. Kim, 2019 .

Ethnic, Mainstream Papers Differ on Health Reporting

Erin Willis, Shelly Rodgers, C. Ham, 2014 .

Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge

Sann Ryu, C. Ham, Sela Sar, 2021, Journal of Current Issues & Research in Advertising.

What Do We Know about Political Advertising? Not Much! Political Persuasion Knowledge and Advertising Skepticism in the United States

E. Haley, M. Nelson, C. Ham, 2021, Journal of Current Issues & Research in Advertising.

Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents’ Consumption Behaviors of Utilitarian versus Hedonic Products

C. Ham, J. Jun, J. Park, 2014 .

How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media

E. Haley, M. Nelson, C. Ham, 2021, Journal of Interactive Advertising.

Greener than Others? Exploring Generational Differences in Green Purchase Intent

C. Ham, Wooyang Kim, Ungyoung Chung, 2021, International Journal of Market Research.

How U.S. Consumers Respond to Product Placement: Cluster Analysis Based on Cognitive and Attitudinal Responses to Advertising in General

C. Ham, Sejin Park, Jin Seong Park, 2017 .

The role of persuasion knowledge, assessment of benefit and harm, and third-person perception in coping with online behavioral advertising

Michelle R. Nelson, Chang-Dae Ham, M. Nelson, 2016, Comput. Hum. Behav..

The effects of CSR communication in corporate crises: Examining the role of dispositional and situational CSR skepticism in context

C. Ham, J. Kim, 2020, Public Relations Review.

AI versus Human: Rethinking the Role of Agent Knowledge in Consumers’ Coping Mechanism Related to Influencer Marketing

C. Ham, Dongchan Lee, 2023, Journal of Interactive Advertising.

Effects of Affect: How Mood and Arousal Influence Consumer Evaluation of Search Engine Result Page (SERP) Ad Snippets

C. Ham, Sela Sar, George Anghelcev, 2021, Journal of Interactive Advertising.

Same Crisis, Different Responses: Case Studies of How Multiple Competing Corporations Responded to the Same Explosion-Related Crises

Glen T. Cameron, C. Ham, G. Cameron, 2012 .