Chunsik Lee

发表

What happens if online video advertising is skippable? Testing a hierarchical model of advertising avoidance

Chunsik Lee, 2011 .

Branded product information search on the Web: The role of brand trust and credibility of online information sources

Sylvia M. Chan-Olmsted, Junga Kim, Chunsik Lee, 2011 .

Website trust evaluation as cognitive information processing and the moderating role of situational involvement and e-commerce knowledge

J. Huh, Chunsik Lee, 2010 .

Examining the role of relationship factors on eWOM effectiveness in social media

Junga Kim, Chunsik Lee, 2017 .

Differential effects of fear‐eliciting DTCA on elaboration, perceived endorser credibility, and attitudes

Hyojin Kim, Chunsik Lee, 2012 .

Factors affecting information sharing in social networking sites amongst university students: Application of the knowledge-sharing model to social networking sites

Junga Kim, Chunsik Lee, Troy Elias, 2015, Online Inf. Rev..

Presumed influence of endorser and fear appeal in DTC prescription drug advertising: Are they overpowering consumers’ judgments?

Hyojin Kim, Chunsik Lee, 2012 .

Spillover Effects of Brand Safety Violations in Social Media

Joon Soo Lim, Junga Kim, Chunsik Lee, 2021, Journal of Current Issues & Research in Advertising.

Testing a cultural orientation model of electronic word-of-mouth communication: a comparative study of U.S. and Korean social media users

Junga Kim, Chunsik Lee, Youngtae Choi, 2018 .

How does fact-check labeling impact the evaluations of inadvertently placed brand ads?

Joon Soo Lim, Junga Kim, Chunsik Lee, 2023, The Social science journal (Fort Collins).