Yeon Wang

Self-presentation and interactivity: luxury branding on social media

Huan Chen, Yeon Wang, 2020 .

Factors Related Smoking Cessation Attempts among Teenage Smokers

Yeon Wang, Kyoung-Beom Kim, Jin-Won Noh, 2020 .

Blogging the brand: Meaning transfer and the case of Weight Watchers’ online community

Erin Willis, Yeon Wang, 2016, Journal of Brand Management.